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Virgin Media O2 is committed to more… – News

Virgin Media O2 is committed to more… – News

Virgin Media O2 is committed to more… – News

Virgin Media O2 and environmental organisation Hubbub are running a PR campaign encouraging people to hand in their unwanted phones to the Community Calling scheme so the devices can be redistributed to people who need them.

Community Calling was founded in 2020 in response to the pandemic to provide smartphones to people who couldn’t afford devices or connectivity to get online.

The initiative has now donated 20,000 devices to people in need across the country, including victims of domestic violence, refugees and disadvantaged communities.

Partners include Women’s Aid, Crisis, Migrant Help and Supporting Children with Diabetes.

The devices are connected to free O2 mobile data plans from the National Databank, which was set up by Virgin Media O2 and the charity Good Things Foundation. Unwanted smartphones can be sent free of charge to Community Calling, where accredited technology partner Authentic Solutions will wipe the data from the devices before passing them on to anyone who needs them.

The charity is part of Virgin Media O2’s sustainability strategy, the Better Connections Plan, to encourage consumers to do their bit to tackle e-waste.

A survey by Virgin Media O2 found that 70 percent of people feel guilty about not doing enough to support charities or people in need. Nearly half of those surveyed said they would give an item to charity if they knew it would have a positive impact on someone’s life.

Community Calling: 20,000 devices donated so far

Haidan: People want to do more to help communities in need.

Dana Haidan, Chief Sustainability Officer at Virgin Media O2, said PPeople want to do more to help communities in need. With millions of unused phones sitting in drawers and garages, they have the power to change lives by donating their devices to Virgin Media O2 and Hubbub’s Community Calling programme.

Alex Robinson, CEO of Hubbub, said “We’ve made it easier to encourage even more businesses and individuals to hand in their old devices to support people facing digital exclusion.”