Try $48 Sol De Janeiro Bum Bum Cream vs Cheap Costco Dupe, Review

Try  Sol De Janeiro Bum Bum Cream vs Cheap Costco Dupe, Review

Sol de Janeiro is known for its Brazilian Bum Bum Cream, but there are supposedly cheaper dupes.
Meredith Schneider

Sol de Janeiro has built its identity around its famous Brazilian Bum Bum Cream, which claims to firm and firm the skin in the long term.

Though the brand was founded in 2015, it exploded online in 2023. Co-founder Heela Yang told Glossy in December that 90% of the brand’s triple-digit growth came from organic social promotion.

Like many others, I was intrigued. But an 8-ounce jar of the lotion costs $48, so I wasn’t sure if it was a sustainable holy-grail product for my budget.

Luckily, Costco has a 6-ounce two-pack of Nutrius brand Brazilian body butter creams in stock for $22. Some call it a Bum Bum Cream dupe, based on similar packaging and shared ingredients, namely cupuaçu butter, coconut oil, acai oil, and guarana -extract.

I bought both to test how similar the cheap and expensive products are.

The Sol de Janeiro product exudes luxury.

I like the simple packaging of the Bum Bum Cream.
Meredith Schneider

If I’m going to spend $48 on a lotion, I expect it to deliver. Luckily, I was pleased with the luxurious packaging of the Bum Bum Cream.

When I opened the tub, the cream smelled nutty and almost vanilla-like – likely due to the Brazil nut and coconut oils in the formula.

A little heavy cream is enough.

Bum Bum Cream is incredibly rich and thick.
Meredith Schneider

Sol de Janeiro advertises its Brazilian Bum Bum Cream as “quickly absorbing.” But after I applied a thin layer, it took more than 20 minutes for it to completely dry on my skin.

A little bit is enough.

Aside from the texture, after a few days of consistent use on my arms, legs, and torso, I noticed a difference in the smoothness and plumpness of my skin. I was especially pleased with how it helped correct the texture of my upper arms and shoulders.

Bum Bum Cream contains sodium hyaluronate.

In theory, Bum Bum Cream could help reduce the appearance of my cellulite.
Meredith Schneider

To retain moisture, Bum Bum Cream is made with sodium hyaluronate.

According to Tina Seitz, a licensed medical aesthetician and holistic skin specialist, “This is the sodium salt form of hyaluronic acid, a naturally occurring substance in the body. It acts like a sponge that helps the skin retain water, plump it up, and contributes to skin elasticity.”

This fact may be directly responsible for the lingering moisture after application. But in theory, water retention should help smooth out cellulite and other skin bumps.

I got almost double the product (and twice as many scents) at Costco.

The Nutrius package at Costco comes with two lotions.
Meredith Schneider

Nutrius’s jars are only 6 ounces, but that still means I got 12 ounces of lotion for $21.98, including taxes.

The brand offers several scent options for its body creams. My particular Costco two-pack included the original cream and the Berry Bliss Brazilian body butter.

Just getting two fragrance options for less than half the price of the luxury product was a major benefit.

The scent of the original (yellow lid) lotion was very light – it almost reminded me of sunscreen. It was definitely less rich and luxurious than the Sol de Janeiro pot.

I liked how light the product was.

I saw myself using Nutrius lotion as an everyday product.
Meredith Schneider

For best results, I waited 72 hours after trying Bum Bum Cream before using this lotion on my arms, legs, and torso for a few days.

Perhaps because of the cheaper formula, the Nutrius cream didn’t feel as thick as its luxury counterpart. But this made it much easier to rub in.

If you hate the texture of applying lotion (like me), this is probably the jar for you. It also dried much faster on my skin than the Bum Bum Cream.

After a few days, I noticed improvements that were very similar to the moisturizing and bump-reducing effects of the Bum Bum Cream.

Nutrius has a slightly different ingredients list.

I was a fan of the berry scent of Nutrius.
Meredith Schneider

Nutrius Original Cream contains the same main ingredients as Sol de Janeiro: cupuaçu butter, guarana extract and acai oil. But the Berry Bliss jar swaps the cupuaçu and acai with cocoa butter and vitamin C for a slightly different hydrating cocktail.

“Cocoa butter contains procyanidins, which increase blood flow and improve circulation,” Seitz said. “This can relieve fluid retention and break down fatty deposits under the skin.”

This in no way guarantees that cellulite will disappear, no product can, but some ingredients can reduce its appearance.

I like the copy better than the original from Sol de Janeiro.

I will continue to buy this lotion pack at Costco.
Meredith Schneider

Since I don’t like to apply layers of cream all day long, I was a big fan of the quickly absorbed Nutrius cream.

I know some people prefer a rich, thick cream for hydration, but since I saw similar results from both lotions, I’d rather be comfortable (and save some money).

The real Bum Bum Cream costs $6 per ounce, but the fake costs less than $2 per ounce, so for me it’s a no-brainer. And if you don’t have a Costco membership, Nutrius sells a two-pack on their site for $28, which is still only $2.33 per ounce.

Once my official experiment was over, it was also great to have two different Nutrius formulas and scents to play with. Berry Bliss ended up being my favorite of all three options.