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Called the cheapest supermarket, even with loyalty card prices taken into account

Called the cheapest supermarket, even with loyalty card prices taken into account

Consumer advocates have compared prices across the major supermarkets – including the prices of Clubcard and Nectar loyalty cards

A woman doing shopping

Consumer watchdog Which? has named Aldi the UK’s cheapest supermarket, beating more expensive rivals Waitrose by a whopping £32.60. The research also found Aldi was £19.10 cheaper than Sainsbury’s and £15.89 cheaper than Tesco for a similar shopping list.

In its monthly Cheapest Supermarket price comparison, Which? included Nectar and Clubcard loyalty prices, and examined the cost of groceries and household essentials. The findings showed that Sainsbury’s was £14.49 more expensive, while Tesco was £12.49 more expensive.




The revelation comes after Kantar research suggests the cost of living crisis is far from over, with 22% of households admitting they are struggling, unable to pay their bills and just trying to get by.

The full results can be found below:

Retailer

Average price for 65 items

Aldi

€118.41

Lidl

€121.31

Tesco Club Card

€130.90

Asda

€131.42

Sainsbury’s Nectar

€132.90

Tesco

€134.30

Sainsbury’s

€137.51

Morrisons

€140.19

Okado

€144.06

To wait

€151.01

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “With many households still struggling to make ends meet, we are more determined than ever to remain the UK’s cheapest supermarket. This latest Which? analysis shows that Aldi’s prices simply cannot be beaten, even with a loyalty card!

“At Aldi, we aim to offer clear, consistently low prices so customers know how much they’re spending before they get to the checkout. And we’re really proud of the award-winning quality of the products we offer at these great prices.”