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HSBC’s new Live+ Credit Card enhances your lifestyle choices with culinary offerings across Asia and is now available in the Philippines

HSBC’s new Live+ Credit Card enhances your lifestyle choices with culinary offerings across Asia and is now available in the Philippines

(From left to right) Srihari Sikhakollu, Head of Distribution, Asia Cards, HSBC; Anya Katigbak-Cajucom, Head of Customer & Marketing, HSBC Philippines; Saleh Anam, Cluster Head, Asia Cards, HSBC; Sandeep Uppal, President & CEO, HSBC Philippines; Kai Zhang, Head of Wealth & Personal Banking, South & Southeast Asia, HSBC, Peter Faulhaber, Head of Wealth & Personal Banking, HSBC Philippines; Jeff Navarro, Country Manager, Visa Philippines; Parul Anand, Head of Wealth & Personal Banking, HSBC; Kazumi Chidachi, Head of Marketing, Asia Cards, HSBC; and Patrick Carlos, Head of Retail Products, HSBC Philippines.

**One of the first markets within HSBC Group to launch a new lifestyle credit card globally**

**Enjoy 15% off at over 200 restaurants in Asia all year round**

HSBC Philippines recently launched the HSBC Live+ Credit Card, designed to enhance the lifestyle experiences of its internationally oriented customers. Offering rewards tailored to lifestyle spending, the HSBC Live+ Credit Card reflects HSBC’s focus on delivering innovative solutions that help customers earn more rewards while enjoying quality experiences.

Launched in partnership with Visa, HSBC Live+ cardholders are entitled to dining benefits across Asia, through the Live+ Dining ProgrammeThe card offers discounts starting from 15% at restaurants across Asia, along with enhanced cashback* of up to 8% on spending across three categories: dining, shopping and entertainment:

  • Exclusive dinner discounts: Enjoy 15% off all year round at over 200 restaurants in Asia serves a variety of dishes through our curated Live+ Dining program. Plus 8% cashback*
  • Shop: To enjoy 5% cashback* at physical stores, department stores and online marketplaces
  • Entertainment: Enjoy 5% cashback* on entertainment spend in cinemas and on your favourite streaming subscriptions, including Netflix, Disney+ and Spotify

According to HSBC Visa cardholders’ spending dataFood spending is a top priority for Asians, with restaurants and food-related spending ranking in the top three spending categories in seven of the eight markets. This underscores the importance of dining in the region and the value that the HSBC Live+ Credit Card offers to its cardholders.

Despite persistent inflation, Filipino consumers are going beyond basic necessities and spending on goods and services that make daily life easier and perhaps even more enjoyable.

The Philippines is one of the first markets to introduce the HSBC Live+ Credit Card, with subsequent launches planned in more markets globally this year. This underscores HSBC’s ambitions to expand its collateral-free consumer lending business across South and Southeast Asia, capturing the opportunity from the growing consumption power of the fast-growing middle and affluent demographics that benefit from international exposure.

Taylan Turan, CEO of Retail Banking at HSBC, said: “As an international bank with nearly 150 years of experience, we combine our global expertise and local knowledge to design products that meet the needs of local customers, such as our new Live+ Credit Card. As wealth creation drives increased spending among the middle class and emerging affluent segments, we designed Live+ to deliver premium lifestyle experiences and accessible rewards that resonate with our customers. We are excited to bring this card to the Philippines, where we have invested in our wealth and personal banking capabilities, and look forward to expanding Live+ to other dynamic global markets.”

Peter Faulhaber, Head of Wealth and Personal Banking, HSBC Philippinessaid: “The evolution of cashback shopping now extends to lifestyle choices. Consumers are increasingly discerning and seeking value while enjoying quality dining, shopping and entertainment experiences. HSBC’s new lifestyle credit card, Live+, enables cardholders to indulge in delicious culinary experiences at a wide selection of restaurants both here and abroad. It not only enhances their dining adventures but also offers rewarding cashback on shopping and entertainment, meeting their diverse spending needs”

Jeff Navarro, Country Manager of Visa added, We are delighted to partner with HSBC Philippines to launch the HSBC Live+ credit card for consumers. According to Visa data, dining in restaurants and shopping for retail goods continue to be among the top spending categories for Filipino cardholders. Filipino consumers spend the most in restaurants and on shopping for retail goods and apparel. This aligns with the lifestyle proposition of the HSBC Live+ card, allowing consumers to enjoy their dining experiences and maximise the rewards they earn in these key categories. At Visa, we are continually working with our partners to deliver the best rewards for consumers that are most relevant and important to them, and to provide seamless and secure payment experiences when they shop and pay with Visa.”

The launch of HSBC Live+ Credit Card underscores HSBC’s ambition to become Asia’s leading wealth manager and international retail bank and strengthens its capabilities in the Philippines to support its affluent and international customers. HSBC continues to invest in the Philippines to enhance its digital capabilities and improve the customer experience to meet the wealth and global banking needs of our customers.

Starting today, residents aged 21 years and above with an annual income of Php 500,000 or more can apply for the HSBC Live+ credit card through the official website of HSBC Philippines https://www.hsbc.com.ph/liveplus/.