Disney’s streaming services will soon be more expensive.
The entertainment giant announced plans on Tuesday to raise prices for all three of its offerings – Disney+, Hulu and ESPN+. Starting October 17, Disney+ will cost $2 more per month in the US for both the ad-free and ad-supported plans. Disney+ with ads will cost $9.99, up from $7.99. The ad-free option will increase from $13.99 to $15.99 per month.
Hulu will increase the price of its ad-supported plan from $7.99 to $9.99 per month, while the ad-free version will increase by $1 per month to $18.99. ESPN+ will increase by $1 to $11.99 per month.
The price increase means the monthly cost of the ad-free version of Disney+ has more than doubled in less than five years. However, Disney says it plans to use the price increase to introduce new features. Disney+ subscribers will have access to ABC News Live and a playlist of content for preschoolers, including Sofia the First And Minnie’s Bow-Toons.
The price increases come shortly after Disney reported its first streaming profit. The company announced Wednesday that its streaming division generated an operating profit of $47 million on revenue of $6.38 billion in its fiscal third quarter. That’s not much, but it’s an important turnaround, as Disney has lost over $11 billion on streaming services since the division’s inception.
Overall, the company reported a profit of $2.62 billion.
Disney also recently announced a streaming super bundle with Warner Bros. Discovery that will allow customers to get Disney+, Hulu and Max in a single subscription, priced at $16.99 per month with ads and $29.99 per month without ads.
