Global travel advisors can plan a cheaper trip to Norway as the Norwegian Krone depreciates to its lowest level

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The devaluation of the Norwegian krone has made Norway, a traditionally expensive destination, more affordable for tourists from all over the world. This change has led to a significant increase in tourism, benefiting local businesses and boosting the economy.

According to EuroNews, tourism in the Nordic countries has increased significantly in recent months, due to the weakening of the Norwegian krone against major world currencies. The Norwegian krone has fallen by about 6.50% against the US dollar since the beginning of the year, trading at $0.091 at the time of writing. Likewise, the krone has fallen by about 5.45% against the euro, currently trading at €0.084.

This currency devaluation has made Norway particularly attractive to tourists from countries such as China, where Norway is often considered an expensive destination. Chinese tourists in particular spend more money on luxury goods, including clothing and accessories from renowned Norwegian stores such as Moncler and Høyer.

Norway’s attractiveness as a destination is further enhanced by its visa policy. From August 2024, citizens of 95 countries will be able to visit the country without a visa, making it even easier for travelers to explore this Nordic gem. Combined with the weaker Norwegian krone, this accessibility is expected to attract even more tourists and spur growth in Norway’s tourism industry. With 7.8 million tourists in 2023 and a projected number of 8.52 million international arrivals by 2033, generating NOK 127.4 billion in spending, Norway will experience a tourism boom driven by both favorable exchange rates and welcoming policies.

In response, Norway, together with other Scandinavian countries such as Finland, Denmark and Sweden, is focusing on improving services for Chinese tourists. This includes launching joint tourism initiatives, improving flight connections and expanding payment options to accommodate this growing market.

Global Travel Advisors now have a unique opportunity to offer cheaper travel packages to Norway, taking advantage of the favorable exchange rates. With careful planning, travelers can enjoy Norway’s stunning landscapes and unique culture at a reduced price, making it an irresistible destination in 2024.

Must-see sights in Norway

1. Geirangerfjord
   Explore Geirangerfjord, one of Norway’s most famous fjords and a UNESCO World Heritage Site. Admire its stunning natural beauty with deep blue waters, towering cliffs and rushing waterfalls, making it a must-see for nature lovers and photographers.
2. Lofoten
   Discover the dramatic landscape of Lofoten, known for its sharp peaks, sheltered bays and picturesque fishing villages. This archipelago is a paradise for outdoor enthusiasts, offering opportunities for hiking, fishing and experiencing the Northern Lights in winter.
3. Bergen and Bryggen quay
   Visit Bergen, Norway’s second largest city, and stroll through the colorful wooden houses of Bryggen quay, a UNESCO World Heritage Site. Delve into the city’s rich history as a trading port, explore narrow streets and museums, and enjoy fresh seafood at the bustling fish market.
4. Tromsø and the Arctic Circle
   Experience Tromsø, the gateway to the Arctic, located within the Arctic Circle. Explore the Arctic Cathedral, enjoy the midnight sun in summer or go on an unforgettable Northern Lights safari in winter, all while enjoying the vibrant cultural life and stunning nature.
5. Preikestolen (Pulpit Rock)
   Hike to Preikestolen, one of Norway’s most famous tourist destinations. The cliff rises 604 meters above the Lysefjord and offers breathtaking panoramic views. The challenging hike is well worth it and makes the place a popular destination for adventure seekers.
6. Oslo and the Viking Ship Museum
   Explore Norway’s capital Oslo, a vibrant city with rich history and modern attractions. Visit the Viking Ship Museum, where well-preserved Viking ships and artifacts offer a glimpse into Norway’s seafaring past. Stroll through stunning architecture, leafy parks and a thriving arts scene.
7. The Flåm Railway
   Embark on one of the most scenic train journeys in the world on the Flåm Railway. Travel through steep mountains and deep valleys and enjoy spectacular views of waterfalls, rivers and snow-capped peaks. This journey is a must for rail enthusiasts and nature lovers alike.
8. Trolltunga (Troll Tongue)
   Tackle the hike to Trolltunga, one of Norway’s most famous rock formations, towering 700 meters above Lake Ringedalsvatnet. This challenging hike rewards you with spectacular views that will make you feel like you’re standing at the end of the world. An absolute must for anyone looking for an epic adventure.

Top hotels in Norway

1. The Thief, Oslo
   Located in the trendy Tjuvholmen district, The Thief is one of Oslo’s most luxurious hotels, offering stunning views of the Oslo Fjord, world-class art and first-class amenities. The hotel’s stylish rooms, exceptional food and proximity to the Astrup Fearnley Museum make it a popular choice for both art lovers and luxury travelers.
2. Hotel Union Øye, Hjørundfjord
   Nestled in the majestic Hjørundfjord, Hotel Union Øye is a historic boutique hotel offering a unique blend of tradition and luxury. Known for its royal and celebrity guests, this hotel offers an unforgettable stay with its elegant rooms, stunning views and access to some of Norway’s most impressive natural landscapes.
3. Hotel Continental, Oslo
   A landmark of luxury in Oslo and the only Norwegian member of Leading Hotels of the World, Hotel Continental is located in the heart of the city and offers sophisticated accommodation, impeccable service and easy access to major attractions such as the Royal Palace and Aker Brygge.
4. Juvet Landscape Hotel, Valldal
   For those who enjoy immersing themselves in nature, Juvet Landscape Hotel offers a unique experience. Set in the beautiful landscape of Valldal, this minimalist hotel features floor-to-ceiling windows that make guests feel at one with the surrounding wilderness. It is a perfect retreat for those seeking tranquility and breathtaking views.
5. Storfjord Hotel, Glomset
   Overlooking the stunning Storfjord, this boutique hotel combines traditional Norwegian craftsmanship with modern luxury. Offering cozy, rustic rooms, gourmet food and access to some of Norway’s most scenic fjords, Storfjord Hotel is the ideal choice for those who want to experience Norwegian culture and nature in comfort.