Over the years, my hair has been through so many different eras, it might as well be on tour with Taylor Swift. Between silk presses, box braids, and my (very short-lived) naturalista phase, my hair has always felt like an extension of myself. These days, I’m trying to get stronger, fuller hair, and I refuse to waste my time on products that don’t work—so I’m turning to Amazon to find out which hair-strengthening finds currently live up to the hype.
What I didn’t know until recently: Amazon’s Movers and Shakers store is a great place to find trending items because it features a selection of the top products shoppers have purchased in the last 24 hours. And in this week’s roundup, I found several options for oils, shampoos, and treatments that promote growth, boost shine, and strengthen overall hair care. While I’m sure my hair will go through many more stages of life, I want it to stay thick, shiny, and strong through all of them, so I’m shopping these trending finds starting at $10.
Popular hair strengthening products on Amazon
Olaplex No. 6 Bond Smoother Leave-In Treatment
Although the term “cult classic” is overused, it’s fair to say that Olaplex more than deserves the title. My circle of friends includes a wide range of hair textures – from frizzy curly to straight – but many of my friends are united in their love for Olaplex products.
The Olaplex Leave-in Treatment has been purchased by over 50,000 customers in the last month alone. It’s a restorative styling cream that locks in moisture, strengthens, and fights frizz. And if it wasn’t already obvious from the product’s trending status, Amazon shoppers can’t get enough of the formula. One customer who struggles with thin, broken hair wrote that after using the product, her hair is now “healthier, more flexible, stronger, and smoother,” as well as a few inches longer. Another shopper who wanted to get her curls back into shape reported that after using the cream, her hair “styled like a dream” and “shined like a new penny.”
Although I am a demanding customer when it comes to hair care, if a product is so good that most of my friends, Plus 50,000 Amazon shoppers use it, I just have to try it myself.
Botanic Hearth Moroccan Argan Oil
My favorite part of my trip to Morocco earlier this year—besides the endless plates of tagine—was being able to stock up on local argan oil to bring home. Having recently run out of my last bottle, I was happy to know that I can still buy 100 percent natural oils on Amazon without having to set foot abroad.
Botanic Hearth’s Moroccan Argan Oil, which retails for just $10, contains a blend of hair-strengthening ingredients, including argan oil, the namesake ingredient, as well as vitamin E oil and grapeseed oil. Due to its antioxidant properties, argan oil is known to increase hair elasticity, prevent split ends, and reduce breakage. Botanic Hearth’s special formula is designed to moisturize and thicken brittle and damaged hair. One customer noted that the oil she loved left her hair “ultra-hydrating,” while another shopper who struggled with frizzy hair called the oil “a must-try.”
Instead of spending a few hundred more dollars on a plane ticket, I’m going to grab this premium oil for only $10 on Amazon.
Mielle Rosemary Mint Strengthening Shampoo
Although I enjoy dabbling in hair products, I have to admit that shampoos have never been a category that particularly excited me—that is, until I started using Mielle Organics’ Strengthening Rosemary Mint Shampoo.
With so many reasons to love this product, I hardly know where to start. Thanks to growth-promoting ingredients like biotin and rosemary, the shampoo promotes fuller, healthier hair. And don’t even get me started on the spa-like experience: As soon as you lather this product, your scalp is hit with a minty, cooling sensation that makes your shower smell like an oasis at home.
Over 60,000 shoppers have purchased the shampoo in the last month, which – along with the fact that it’s the best-selling hair growth shampoo on Amazon – is a testament to its quality. One shopper who originally bought the shampoo for dandruff reported that it made his hair “thicker, stronger, and much softer.” Another customer who has been using the product for several years reported that his hair had “more body” than before.
While trial and error is a natural part of the beauty process, knowing what products others are currently loving has been a great way to save myself—and my wallet—from disappointment. Below, find more hair care products our customers love, starting at just $17 on Amazon.
Olaplex No. 4 Bond Maintenance Shampoo
Olaplex. #5 Bond Maintenance Conditioner
Pura D’or Biotin Shampoo and Conditioner Set