Michael Colter has entered the beauty industry.
Colter, 47, spoke exclusively with We weekly about him and his wife Iva Colter‘s new hair care line, Niles + Chaz, which the couple named after their daughters Nyla, 8, and Giselle, 5. “It’s aimed at mixed-race kids who have interesting, curly hair with different textures,” he said of the brand, which offers shampoo, detangler, styling gel cream and a revival spray – all under $30.
“I think it’s a brand aimed at kids and people will love it,” said Mike Us while promoting his upcoming action comedy The Union. “Listen!”
Mike and Iva, 49, founded Niles + Chaz in June after being inspired by their own search for clean and effective hair care for their children. The vegan line aims to empower kids and help them enjoy their locks.
“We started our entrepreneurial journey as a family out of necessity and a desire to make a difference in our children’s lives,” Mike and Iva said in a statement. “We were constantly frustrated by the lack of clean and effective hair care products for mixed hair, which led us to relentlessly search for solutions that always came up short.”
The couple continued: “Our journey also coincided with a transition period in our careers, but it was during this time that the idea for our company was born. We wanted to teach our girls resilience and the power to come back even stronger when they face challenges. And so we started this adventure together as a family, inspired by mixed texture hair.”
Mike and Iva met while studying at Rutgers University. The couple married in 2016 and welcomed Nyla in 2015. In 2018, their family expanded again with the birth of Giselle.
You can purchase Niles + Chaz at nilesandchaz.com.
The Union will be released on Netflix on Friday, August 16th.
With report by Kat Pettibone