Samsung has launched a program to improve repair services for its smartphones worldwide. As part of the Domestic Service Experts Overseas Dispatch program, Samsung trainers travel to different countries and teach the technicians there better repair techniques.
The company aims to provide consistent and reliable repair services worldwide. In July, an instructor was sent to India to visit a local service center. The instructor shared his knowledge on how to repair displays more efficiently, with fewer parts to replace, and how to analyze Galaxy usage history and use precise diagnostic techniques.
Samsung also has no plans to limit this program to its smartphones. The company plans to send home appliance and TV service specialists to the Philippines in September. These trainers will focus on teaching local technicians how to service Samsung’s AI-powered devices.
A Samsung teacher in India last month. | Image credit — Samsung
Samsung Galaxy phones are designed to suit every budget. Even in weaker markets, many Galaxy phones are sold every day, competing directly with companies like OnePlus and Huawei, who are known for their budget-friendly offerings. So much so that Samsung struggled to keep up with demand for the Galaxy S24.
A consistent repair and customer service experience worldwide could improve the company’s ranking. For example, Apple Maps doesn’t even show where I’m from. This is a major disadvantage for the iPhone 15 when it comes to being rated as a flagship smartphone in this market. On the other hand, Samsung produces its devices here locally and can sell them at competitive prices.
A standardized repair service could help Samsung win more customers, especially in markets where consumers fear accidentally destroying their phone if they get it repaired by an inexperienced technician. And it will likely help ensure that future Galaxy phones continue to be some of the best phones on the market.
