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TikTok gives insights into new shopping trends in the app

Want to get a better handle on the most important current TikTok trends?

That will help. Today, TikTok released its second annual What’s Next trends report, which examines the top shopping trends on the app and their impact on the user experience.

The 26-page report provides detailed insights into three broader trends. You can download the full report here, but in this post we’ll take a look at some of the key points.

First, TikTok explains in the report how it arrived at its trend conclusions, pointing out that it first considers immediate trend signals and then longer-term indicators.

TikTok Shopping Trends Report

TikTok believes its methodology will uncover key focus trends that could contribute to a better understanding.

TikTok highlighted three major trend shifts in the report and provided a detailed overview of each.

TikTok Shopping Trends Report

TikTok has chosen the term “bending” as the central theme of the report and shows how people’s perceptions are changing in certain shopping areas.

TikTok Shopping Trends Report

It’s more of a thematic framework than anything else. The main impetus comes from how consumer behavior is changing and what consumers expect from brands.

The report contains notes and explanations for each element.

TikTok Shopping Trends Report

As you can see in this overview, the detailed explanations provide more insight into the activation of each element in the app, including hashtags and notes on how they relate to shopping activity.

There are some good insights here. I’m not sure I completely agree with the wording, but the trend notes are valuable and could give you some valuable pointers on how to optimize your TikTok marketing approach.

The report essentially shows how people react to certain trends in the app and how it impacts their shopping activity, which could help you with your content strategy.

Worth a look. You can download TikTok’s “What’s Next Shopping” report here.

By Olivia

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