I’ve had blonde hair all my life. And all my life I’ve struggled with brassy tones. It’s an age-old story for anyone who’s naturally blonde – especially light blondes who prefer cool, creamy tones to a warm golden tone. Everywhere I go, every hairdresser I speak to, I’m asked if I use purple shampoo. “It just doesn’t work for me,” I’ve always replied, and that’s true; I don’t find commercial products are enough to rid my hair of orange tones once they’ve appeared.
Honestly, every time I’ve tried it in the past, I’ve only experienced buildup that led to dullness. That was until I found Fudge Clean Blonde Shampoo, which I can honestly say is the only purple tint product (store-bought) that works for me. Read on to find out why I love it so much, and why you need to try it if you’re going for a blonde look this season (like the trendy Dreamgirl blonde).
How does Fudge Clean Blonde Shampoo work?
Let’s start with how toning shampoos for blondes actually work. “Purple shampoo is great for light blonde hair as it neutralizes unwanted yellow tones and makes the blonde bright and cool,” explains Christel Barron-Hough, founder and creative director of Stil Salon. “It’s a great product for maintaining a cool blonde look at home between hair appointments.”
Fudge harnesses the power of purple pigments with its Clean Blonde formula, which eliminates impurities and product buildup that can dull hair and give it a brassy tone. It neutralizes yellow tones, leaving behind a cool, creamy blonde.
The product not only focuses on restoring color, but also moisturizes the hair (with the help of guarana extract) instead of leaving it dry or porous, which is what other shampoos do in my experience. It therefore effectively cleanses and moisturizes the scalp and hair while solving your color problems.
Before using Fudge Clean Blonde Shampoo
(Photo credit: Rebecca Fearn)
After using Fudge Clean Blonde Shampoo
(Photo credit: Rebecca Fearn)
What’s so good about Fudge’s purple shampoo?
As I mentioned, I’ve struggled in the past to find purple shampoos that actually work and don’t just dull hair with regular use. Fudge’s makes a noticeable difference on my lengths; these before and after pictures were taken just a few weeks apart during my current four-month trip. I only had my hair touched up once while on the road (and that was literally a picture of my face and roots), so it turned out very gold and brassy.
Using this shampoo was a lifeline for me until I got back home and had my hair professionally colored again. It helps blend my roots (without smudging) and brings back a semblance of icy blonde instead of those unwanted golden tones.
Can I sit here and honestly say that this will remove the brassiness from all of your hair forever and ever? No, I can’t. But it is the best product I’ve personally found for use between color appointments.
Fudge Clean Blonde Shampoo
You just have to make sure you use it properly and intelligently. I try to only resort to it once a week or every other wash, as overuse of purple or silver shampoo can cause buildup that dulls hair. I usually apply it to my “money pieces” in the front (which get the most brassy) a few minutes before jumping in the shower, then wash my whole head and let the shampoo sit for about two minutes before rinsing it out.
Fudge’s Clean Blonde Shampoo costs £14 and lasts forever if you only use it once a week or so, making it the perfect affordable investment. Trust me, you won’t regret it.
