The trading card market is notoriously volatile. One good play can send an otherwise unknown football player’s rookie card to the moon, or one bad play can cause collectors to sell their cards at a low price. However, such volatility is not often seen in the wrestling card market, so when it occurs, you know it’s something special.
In May 2023, I tested the latest set of Impact Wrestling cards. At the time of publication, packs of IMPACT Wrestling 2023 Series 1 were sold for $30 on ShopImpact.com. In my review, I said, “This is a well-made, good-looking alternative to WWE and AEW cards, but if you’re not looking for holograms, one pack should be enough for most collectors.”
But if you ignored my advice and happened to buy more than one pack of IMPACT Wrestling 2023 Series 1, I envy you, because that pack included Joe Hendry’s rookie card.
After Hendry made his NXT debut on June 18, 2024, IMPACT Wrestling 2023 Series 1 packages, including Hendry’s rookie card, were resold for significantly more than the original $30 price tag. On June 19, an opened card package sold for $250. On June 30 and July 2, packages sold for $300. And it continued to go up from there.
Most recently, a sealed pack of IMPACT Wrestling 2023 Series 1 sold on August 8, 2024 for $1,100 Canadian (or about $872 USD)! Granted, there are some other very cool cards in this set featuring fantastic wrestlers, but make no mistake, the draw is Joe Hendry.
I will continue to monitor the market for Joe Hendry cards as more sales and more copies of this card will likely surface, but in the meantime, it is clear that wrestling card collectors believe in Joe Hendry.
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