PALO ALTO, Calif., August 13, 2024 (GLOBE NEWSWIRE) — Broadcom Inc. (NASDAQ: AVGO) today announced Catalyst, an extension of Broadcom’s Accelerate program and a revolutionary global initiative that involves elites Corporate Security Group (ESG) partners lead go-to-market and customer relationships for the Symantec and Carbon Black portfolios, with certain exclusive distribution relationships by region.
Initial Catalyst partners include TD SYNNEX (Americas), Arrow Electronics (Northern, Central and Southern Europe), MBCOM Technologies (emerging markets), Westcon-Comstor (Asia Pacific) and Carahsoft Technology Corp. (US federal, state, local and education).
Backed by Broadcom’s product innovation and enablement tools, Catalyst unlocks each partner’s potential to deliver significant profit growth while empowering world-class in-country technical experts to provide value-added services and Tier 1 and Tier 2 support to customers of these iconic security brands.
Broadcom will continue to provide product management, marketing, sales support and enablement tools designed to ensure the success and growth of Catalyst partners. In addition, Broadcom will provide enhanced Tier 3 customer support and additional technical resources to ensure that both partners and customers fully benefit from their investment in Broadcom ESG solutions.
“With the launch of Catalyst, Broadcom is breaking new ground for channel partnerships in the cybersecurity industry,” said Rob Greer, vice president and general manager of the Enterprise Security Group at Broadcom. “Catalyst partners have a vested interest in the success and growth of the Symantec and Carbon Black portfolios and can tailor the go-to-market to their customers’ individual needs. As an engineering-first company, Broadcom will continue to focus on developing the most advanced security solutions to help our customers solve their most complex security challenges.”
Hear from Catalyst partners:
“Symantec and Carbon Black are two leading security brands. Based on our sales success with Symantec, we are extremely pleased to be able to sell Carbon Black. Previously, the software vendor was responsible for managing the channel business, and now we have the flexibility to localize programs and packaged offerings to best meet the needs of our mutual customers. The Catalyst initiative strengthens our ability to further expand our presence in the SMB and mid-market market,” said Eric Nowak, president of Arrow’s global Enterprise Computing Solutions business.
“Federal, state and local government agencies continue to be the primary targets of today’s ransomware groups. Broadcom fully understands the difficult security and regulatory challenges in the public sector. With the launch of Catalyst, Carahsoft is even better positioned to develop specific security strategies leveraging Symantec and Carbon Black that significantly reduce the risk of ransomware and other cyber threats,” said Brian Snell, Carahsoft Sales Director for the Broadcom Software Business.
“Many of our customers face similar cyber threats, from ransomware to state attacks. However, their environments are unique and require experts with deep technical knowledge to manage the threats. MBCOM Technologies has been the sole regional partner for Broadcom in the emerging markets of EMEA for four years. Catalyst further expands our partnership by now enabling us to develop solutions leveraging the Symantec and Carbon Black brands and expand our presence in the region,” said Nehme Mouchantaf, VP at MBCOM Technologies.
“This new agreement with Broadcom is a great opportunity to further support our partners and meet them where they are in their buying journey,” said Mike Heintzelman, SVP, Vendor Solutions, TD SYNNEX. “Our team is extending their commitment through our extensive support resources and tools, our demand generation efforts, and our world-class technical support. Our mission is to be an accelerated extension of their team to ensure both the user experience and success of our partner community.”
“Westcon-Comstor became the aggregator partner for Broadcom’s Symantec cybersecurity portfolio in APAC several years ago, and since then our collaboration has expanded significantly in terms of both geographic reach and customer profile. We have leveraged our cybersecurity expertise, extensive channel reach and strong partner ecosystem in every major APAC market to onboard a wide range of cybersecurity partners for Symantec. Westcon-Comstor provides highly reliable customer support services to end users and comprehensive support to our partners. The model we have built with Broadcom’s Enterprise Security Group creates new opportunities for partners to grow and succeed with one of the world’s leading cybersecurity portfolios. The Catalyst initiative, combined with Broadcom’s innovative go-to-market model, which now includes Carbon Black, will help us drive increased revenue and profitability while better serving partners and customers,” said Patrick Aronson, APAC Executive Vice President and Global Chief Marketing Officer (CMO) at Westcon-Comstor.
Broadcom has a history of cutting edge Go-to-market business models that help the company’s partners grow their business, including Broadcom’s Services Partner Program: Expert advantage (2021) and Cybersecurity aggregator (2020), which recently became Accelerate (2024). The Catalyst Partner Initiative is an evolution of Accelerate and features stronger collaboration between Catalyst partners and ESG.
Additional resources
To learn more about how partners and customers benefit from the Catalyst program, read the blog. New go-to-market approach for Symantec and Carbon Black puts customers first.
About Broadcom
Broadcom Inc. (NASDAQ: AVGO) is a leading global technology company that designs, develops and delivers a broad range of semiconductors, enterprise software and security solutions. Broadcom’s industry-leading product portfolio serves key markets including cloud, data center, networking, broadband, wireless networking, storage, industrial and enterprise software. Our solutions include service provider and enterprise networking and storage solutions, mobile and broadband connectivity, mainframes, cybersecurity, and private and hybrid cloud infrastructure. Broadcom is a Delaware corporation with headquarters in Palo Alto, California. For more information, visit www.broadcom.com.
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Press contact:
Daniel Mellinger
Enterprise Security Group Communication
[email protected]
Phone: +1 415 572 0216
