While “It Ends With Us” star Blake Lively continues to face criticism for her controversial advertisement, TikTokers have started revealing their true opinions about her new hair care line.
In early July, Lively, 36, launched her own brand, Blake Brown, which took her seven years to develop and is available exclusively at Target and on her website.
The hair care line includes two shampoos, a dry shampoo and a hair mask.
According to the description, the products ensure that the hair “feels easy to style, soft and noticeably shiny” and are “free of SLS/SLES, silicones or parabens”.
But many reviewers have taken to the video-sharing app to share their experiences with Blake Brown – one revealed that the shampoo is returned by most customers.
In early July, Blak4e Lively, 36, launched her own brand, Blake Brown, which took her seven years to develop and is available exclusively at Target and on her website.
A TikToker named Kate Perry recently told her followers that a “cool teen who works at the customer service desk at Target” told her that everyone was coming back with their Blake Brown products.
“This is a PSA – I just want everyone to know that the cool teen who works the customer service desk at Target told me that everyone has been returning Blake Brown hair products.
“She said the shit wasn’t worth $20,” she said.
After the video went viral and was viewed nearly two million times, Perry went into detail about what happened, shortly before the teen revealed the situation in another video.
“I was returning something and I saw the shampoo bottle on the counter and I was like, oh, can I smell that?? And she was like, ‘Sure, but everyone returned it.'”
A TikToker named Kate Perry recently told her followers that a “cool teen who works at the customer service desk at Target” told her that everyone was coming back with their Blake Brown products
The hair care line includes two types of shampoo, a dry shampoo and a hair mask. According to the description, the products leave “hair easy to comb, soft and noticeably shiny” and are “free of SLS/SLES, silicones or parabens”.
Other TikTokers were also dissatisfied with the product – especially with the bulky packaging.
Emma Nacewicz, a reviewer and entrepreneur, said that the “packaging was beautiful but not functional.”
“First of all, it takes up a lot of space. It’s bulky. Then you have to unscrew it with both hands, put the lid on and use both hands (to pour).”
“It’s not just a pump-and-go or squeeze-and-go. Honestly, wearing this top like this is beyond gross,” she told viewers while holding the shampoo.
As a “dry shampoo fanatic who has tried every single one,” she also noted that Blake Brown’s dry shampoo is not what it claims to be, but rather a “texturizing shampoo.”
“First of all, it doesn’t even degrease my hair. It just makes it sticky. As a texturizing spray, it’s great. But you have to wash your hair the next day because it just sticks. It makes the hair sticky,” Nacewicz explained.
Emma Nacewicz, a reviewer and entrepreneur, said that the “packaging was beautiful but not functional.”
These criticisms come at a time when Lively, who rose to fame for her role as Serena van der Woodsen in “Gossip Girl,” is facing increasing backlash over her diva-like behavior on camera, as more hair-raising interviews continue to surface in the Internet archives.
Lively, who has children James, Inez, Betty and Olin with fellow A-lister Ryan Reynolds, first noticed the damage to her status as one half of the Hollywood couple during her current press tour for her latest film, “It Ends with Us.”
There have been plenty of happy moments during the star’s recent press frenzy – he was left teary-eyed when he met Spice Girl Emma Bunton on Heart FM and thanked Capital FM DJ Kemi Rodgers after she surprised her with a message from Reynolds – but there have also been moments that have probably given the film’s PR department sleepless nights.
“It Ends with Us,” based on the book by Colleen Hoover, tells the story of Lily Bloom, played by Lively, who becomes embroiled in an abusive relationship with a man named Ryle Kincaid, played by Justin Baldoni.
However, the serious subject matter seemed to be the last thing on Lively’s minds and that of his co-stars Jenny Slate and Isabela Ferrer when they sat down for a question-and-answer session with author Hoover in early August to talk about the film.
These criticisms come at a time when Lively, who rose to fame as Serena van der Woodsen in Gossip Girl, is facing increasing backlash over her seemingly diva-like behavior.
Based on the book by Colleen Hoover, “It Ends with Us” tells the story of Lily Bloom, played by Lively, who becomes embroiled in an abusive relationship with a man named Ryle Kincaid, played by Justin Baldoni.
Lively was branded “tone deaf” and has been under intense scrutiny ever since, with interviews surfacing time and again showing behavior that has been described as “mean” by some who have seen it.
Viewers accused the quartet of appearing “lighthearted”; the four women giggled with each other as they talked about everything from their dream jobs to their star signs, but there was no mention of domestic violence during their conversation.
Social media users were quick to criticize them – especially Lively, who moderated the interview – for participating in the light-hearted questionnaire and not commenting on the topic given the seriousness of the film.
She directed her followers to a series of links, including a telephone hotline for victims of domestic violence, as well as statistics and other information.
“Everyone has the right to a relationship free of domestic violence,” she wrote.
Lively was branded “tone deaf” and has faced intense criticism ever since, with interviews surfacing time and again showing behavior that has been branded “mean” by some who have seen it.
