Cumulus Media Chief Insight Officer Pierre Bouvard is honored by Radio Ink with the Radio Wayne Distinguished Leadership Award for his outstanding and sustained service to the radio industry at the Radio Masters Sales Summit 2025 in Cincinnati.
Bouvard is honored for his contributions to the advancement of the radio sales industry throughout his career, particularly through Cumulus, Westwood One and the Audio Active Group.
In a special presentation, Bouvard will also tell the wild and unprecedented story of Steve’s Pest Control in Columbia, MO – one of radio’s greatest success stories. As in Radio InkAccording to headlines, this small pest control company grew from a delivery truck to become the market leader in Columbia with 34% unaided awareness, beating all national brands thanks to consistent and strong AM/FM usage.
You have the power to create this kind of recognition for businesses in your community, which is why you and your team should join us at the Radio Masters Sales Summit in Cincinnati on September 10th when Pierre Bouvard opens our two-day conference with “What Steve’s Pest Control of Columbia, Missouri, can teach us about how advertising really works.”
As Pierre noted: “Steve’s Pest Control knows what Madison Avenue has forgotten. To generate significant sales and profits, a company must create future demand rather than just focusing on short-term sales.”
Get your tickets to the 3rd Annual Radio Masters Sales Summit on September 10th and 11th at the Cincinnati Airport Marriott in Cincinnati. Come with questions and challenges – leave with answers and ideas. REGISTER NOW!
Coming as a group? Take advantage of a very limited team discount. A four-pack is only $997 – a saving of $150 per person over the early bird rate!
