AI-powered advances and increasing consumer demand are creating new opportunities for the industry to integrate tech-savvy solutions into their services.
The global fitness apps market is poised for significant growth, with forecasts for it to grow from $1.5 billion in 2023 to $4.3 billion by 2030, according to the newly released Fitness Apps – Global Strategic Business Report. The report projects a compound annual growth rate (CAGR) of 16.4% during the forecast period, driven by technological advancements, changing consumer behavior, and an increasing emphasis on health and wellness.
Technological progress and market growth
Fitness professionals will find the insights from this report particularly valuable as the industry increasingly moves to digital solutions. The rise of fitness apps has been fueled by notable technological advances, particularly in the area of artificial intelligence (AI), which improves personalized workout experiences. For fitness professionals, understanding and leveraging these technologies is critical to staying competitive.
AI-powered features such as adaptive training plans, real-time feedback, and predictive analytics are becoming more common in fitness apps, offering users a higher level of personalization. This trend provides an opportunity for fitness professionals to integrate these advanced tools into their services, allowing them to offer their clients more customized and effective training plans.
For example, Pear Health Labs uses Google Cloud’s Vertex AI to offer personalized coaching experiences, while ZenPlanner uses AI to help gym owners automate and streamline communications with clients and members.
“AI can be used in so many ways and can act as an owner or operator’s right-hand man and take over a lot of the work that goes into communications, marketing, tracking, etc., so gym owners can be on-site – where they want to be – and work with members,” said Mike Wuest, vice president of SMB at Daxco, recently ATN.
Consumer behavior and the rise of digital fitness
The pandemic accelerated the adoption of digital fitness solutions, with many consumers turning to apps that allow them to workout from the comfort of their own home. This shift has significant implications for fitness professionals, who may need to adapt their business models to serve customers who prefer digital solutions to a traditional gym.
Fitness apps offer a low-cost alternative to gym memberships and personal trainers, making them attractive to budget-conscious consumers. This trend highlights the importance of flexible, app-based services that can reach customers anywhere. Developing branded apps or collaborating with existing platforms could be a strategic move for those looking to expand their reach in a market increasingly dominated by digital solutions.
The report provides a detailed regional analysis and shows that the US market, estimated to be worth $407.1 million in 2023, remains significant. However, China is emerging as a key growth market, expected to grow at a staggering CAGR of 21.6% to reach $988.3 million by 2030. Other regions, including Japan, Canada, and Germany, are also experiencing steady growth.
Competitive landscape and industry development
The report also highlights the competitive landscape and profiles the key players in the fitness app market, such as Adidas AG, ASICS Co., Ltd, and Azumio Inc. These companies are at the forefront of innovation and are continuously evolving their app offerings to meet the evolving needs of consumers.
Fitness professionals can take inspiration from this report by learning about the latest technological advancements and consumer preferences. By offering innovative, technology-integrated services, they can position themselves as forward-thinking professionals who are informed about the latest trends in health and fitness.
