COLUMBUS, Ohio (WSYX) — Evan Williams Bourbon has announced a new partnership that will provide select schools, including Ohio State, with stadium signage, branded bar areas and tailgate promotions.
The spirits maker is partnering with Learfield, a media and technology company with ties to more than 1,200 schools.
The partnership includes in-stadium signage, branded bar areas and tailgate activations at Ohio State University, Alabama University, University of Florida, Syracuse University and TCU.
“From pre-game rituals to post-win celebrations, Evan Williams is the bourbon that resonates with college sports fans and alumni,” said Molly Vincent, senior manager of the Evan Williams brand. “We’re excited to bring Evan Williams together with this very loyal and enthusiastic audience that appreciates the excitement of a great game as much as they appreciate a great beer and knows how to celebrate responsibly.”
College football and basketball fans will see more of the Evan Williams brand this season as the brand focuses on those areas with its Evan Williams Bourbon Nation program.
“By integrating Evan Williams into the game day experience, we aim to enhance fans’ connection to their favorite teams,” said Shawn Hegan, executive vice president of global partnerships at Learfield. “We’re not just bringing fans great bourbon – we’re creating new ways for people to enjoy and celebrate their passion for college sports. We look forward to building and expanding this partnership in the years to come.”
