Satin bows once dominated the Explore page, but now the flirty fashion has some serious competition. That’s where the floral hair clip comes in. Buttermilk yellows, fuchsias, cyan blues, and lilacs—if you’ve watched a TikTok “pack with me to go” or caught a glimpse of an influencer’s Christmas carousel in the last few weeks, you’ll probably have seen one (or two, or three).
But why the hype? Well, much like the 2000s barrettes that came back into style, there’s something undeniably nostalgic and playful about floral barrettes. They evoke a sense of carefree summer days. Plus, they’re just plain cute. These floral beauties first caught attention on the runways, but their popularity exploded as they started popping up everywhere. Love Islandthanks to the effortless styling of Matilda and Grace. What started as a sweet addition to sea-salt waves quickly became a must-have accessory for holiday shopping.
Photo credit: @6kenza
Flower hair clips are the definition of versatility. You’ll see them dainty in soft beach hair and adding a pop of color to a casual updo (just look at Kenza above). But that’s just the beginning, as girls are getting creative and clipping them to their bikinis for a whimsical poolside look (Michelle below) or even adding them to bags as a charming embellishment. It’s no wonder they’re trending; they’re the perfect mix of fun and fashion.
Photo credit: @michelledomingos
The sun may be setting, but if you’re looking to jump on the trend, consider this: According to recent statistics, Google searches for “flower hair clips” have increased 150% in the last month alone, and Pinterest searches have increased 250% in the last three months. Major retailers can barely keep them in stock. Whether you’re planning your next vacation look or just want to add a fresh twist to your everyday style, these hair clips are the way to go.
Shop: The best flower hair clips
Pull & Bear has five colors in stock, including a rare ruby red.
Urban Outfitters always knows what’s trending – and has a pretty blue and purple in its range.
Emi Jay carries a wide selection of Super Bloom clips inspired by the Plumeria flower.
Renee WashingtonGrazia’s digital fashion and beauty assistant, lives online. With a penchant for delicate eyelashes and streetwear, she writes about the worlds of fashion and beauty from the perspective of the modern fashion girlie.
Photo credit: @michelledomingos
