The Sesh app was created to bridge the gaps in the music industry, connecting fans and artists, democratizing the arts landscape and fostering a passionate, safe community.
New York, New York, Aug. 22, 2024 (GLOBE NEWSWIRE) — For decades, the music industry has been a central part of society, connecting people of all stripes with inspiring lyrics and captivating melodies. In the 21st century, the days of relying on record labels or miracles are over; today, with the advent of social media and technology, artists have the power to become famous on their own terms. sesh, a value-driven app launched in early 2024, aims to meet the needs of modern creatives and fans, creating an invigorating sphere where artists and their supporters can meet.
sesh logo
Based on the principle of sessions (Sesh), the app offers a safe space where communities are built, artists are properly rewarded and fans are recognized. In a world imagined by Sesh, artists can make a living from music, are not dependent on intermediaries and can be the sole owners of their data. Fans, on the other hand, can immerse themselves in a VIP experience where intimate connections, exclusive experiences and special moments are interwoven.
The story of sesh, a now well-known platform with over 200,000 fans, began in Spain, where Pepe del Rio and Iñigo-Hubertus Bunzl Pelayo met at university. With the mission of launching an innovative entrepreneurial project, the two inventors unanimously decided to attack the music industry and find out how artists can maximize their profits and strengthen their relationships with their fans. This venture led to the creation of Colkie, an MVP app that gave birth to sesh – a music industry disruptor where fans and artists thrive in symbiosis.
sesh takes a two-pronged approach to redefining the industry. With state-of-the-art back- and front-end platforms, artists regain full control of their data, image and relationships with fans. At sesh, artists ultimately make more informed decisions that foster a long and successful career.
But why do artists need so much control? Maria Jose Guzman, Marketing Director, says: “Today in the music industry, the second or often even third party holds all the data. Whether it’s selling concert tickets or implementing marketing strategies, when others are responsible for growth, they are the ones making connections and expanding their network. When you choose sesh, you do it yourself, learning and improving in the process and maximizing your profits.”
Maria Jose analyzes the differences between traditional social media and Sesh, adding: “Traditional social media focuses on reach and attention, while Sesh emphasizes quality and fan engagement.”
Despite being founded just a few months ago, sesh has already overcome a whole host of challenges, from reaching out to like-minded artists looking to make genuine connections with fans, to blocking social media tone and identifying the most lucrative opportunities. Despite these obstacles, sesh has remained true to its mission to revolutionize the industry and quickly gained attention, trust and recognition.
Unlike traditional algorithms, sesh turns fans into superfans, encouraging direct fan-artist interactions and intimate experiences that feel like a VIP show. Since fans are the driving force of any artist’s career, the need for close-knit communities that are as passionate as they are supportive is crucial. sesh fills this gap by catering to the needs of modern artists and music consumers, providing a safe, engaging platform where dreams of stardom can flourish.
Speaking about the app’s mission, Maria Jose says, “We believe that artist-fan relationships in the industry are on the verge of a revolution. Today, music is consumed quickly and you have 15 seconds to go viral on TikTok or Instagram. But sesh believes in longevity, community and equality. Here, artists make their own decisions and control the data, and fans can express their love for artists while knowing that their contributions are making a real difference.”
Media contact
Name: Patricia Pereira Gomes
Email: [email protected]
