Auntie Anne’s customers liked her new Knead fragrance so much that the bottles are now selling on eBay for four times the original price.
On August 14, pretzel shop Auntie Anne’s launched a unique pretzel scent. The unisex perfume “Knead” is described as having “buttery notes and a hint of sweetness.”
Although the fragrance was sold on the brand’s website for $25 per 1 oz bottle, it sold out fairly quickly and numerous online resellers are taking advantage of the opportunity to make money on a product that is in limited supply.
When customers could no longer get their hands on Knead perfume, some began reselling the product on eBay for four times the price, or around $100 per bottle.
A 1-ounce bottle and Auntie Anne’s tote bag even resold for $175 on August 21, and that’s not even including shipping.
Although the fragrances sell out quickly on eBay with customers who feel the higher price is justified, Auntie Anne’s announced on August 21 that customers can pre-order the Eau de Pretzel perfume while supplies last, as the brand only has a limited supply left after the first line of products sold out.
After hearing that Auntie Anne’s would still allow customers to pre-order despite being sold out, many took to the pretzel brand’s Instagram page to share their excitement, even though the estimated delivery time exceeded their wishes.
“This is the best day of my life,” commented one.
“Just got one! Thanks for the pre-order,” said another.
However, resellers on eBay are still actively trying to sell their inventory, and after Stanley’s popular drink cups were successfully resold online for $300, it would be no surprise to see the price of Knead skyrocket on secondhand websites.
Following their exclusive release in August of this year, the McDonald’s collectible plastic cups were also seen online and were also resold for hundreds of dollars.
