That’s why Taylor Swift’s hair looks *so* good lately

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If you’ve been paying attention (and I know you have; she’s a mom, after all), you’ve probably noticed that Taylor Swift’s hair has been looking impeccable lately. It’s long, shiny, full, and as healthy as can be. I’ve been theorizing for a few months now as to why that might be: First, the “Bleachella” days are over (rest in peace), and Taylor’s hair doesn’t appear to have been heavily bleached in months, hence its length and superior health. And sure, she does heat-style her hair a few nights a week, but when she’s not on the Era’s tour and chilling with Travis Kelce and friends, she keeps it natural.

But! My whole opinion on Taylor’s hair changed this week when I discovered that her best friend Blake Lively launched a new hair care line, Blake Brown Beauty. Immediately, I speculated: Does Taylor Swift’s hair look amazing because she uses Blake Brown Beauty? Maybe!!!

Blake Brown’s whole philosophy is a combination of strengthening and conditioning. “My hair completely changed when I started using the strengthening system – it strengthens and strengthens the hair, but if you only use strengtheners with all the protein, it gets brittle and breaks,” Lively explained at the brand’s launch event. “Then you have to use the conditioning system, which gives elasticity and softness, but if you only use that, it gets overstretched and breaks,” she adds. Her method? She alternates between a protein-rich mask and a moisture-rich hair mask every time she washes her hair.

She’s right. Using masks and treatments with proteins can build up in your hair strands, leaving them feeling dry and brittle, and have the exact opposite effect you want. And too much moisture can be heavy and also make your hair brittle. Blake’s method involves shampooing and a mask (yes, she doesn’t use traditional conditioner, just a mask. “Conditioner is like a diluted mask,” she says. “I use conditioner, just with a mask.”)

Wondering how to do that? “If you can afford to buy them all at once, I would alternate between the strength and conditioning creams from wash to wash,” Lively says. “If you can only use one, that works too. When you’re done, don’t buy that one again, no matter how well it worked for you, buy the other one,” she adds. And it doesn’t matter which cream you start with, either.

Wild Nectar Santal Fundamental Care Shampoo

Wild Nectar Santal Fundamental Care Mask

Sandalwood-Vanilla Fundamental Strengthening Shampoo

Sandalwood-Vanilla Fundamental Strengthening Mask Hair Treatment

“Because we’ve been developing these products for so long, I’ve been using the shampoos and masks for at least two years now,” Lively says. Which makes me wonder… how long Taylor might have been doing this routine? I like to imagine Lively gave her lab samples as soon as they were ready in 2022.

I’ve just started testing the range myself and my hair feels so moisturised and smooth. And the scent is delicious too – I applied the dry shampoo this morning, took a Pilates class and afterwards my trainer complimented me on how good I smelled – and that was all I wore, no perfume added. But Cosmo Editors test everything, of course, so we have plenty of recommendations. Shop more protein and moisturizing shampoos and masks we

No. 4 Bond Maintenance Shampoo

No. 8 Bond Intensive Moisture Mask

Moisturizing and detangling shampoo with pomegranate and honey

Deep conditioner with babassu and mint

Signature Shampoo

Monsoon Moisturizing Mask

The One Signature Shampoo

Fragrance-free deep care mask

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