It was predictable, but Cadbury has announced a price increase for Freddo Frogs and Caramello Koalas in Australia for the first time in a decade as the world’s record price of cocoa has risen, taking the price from an inflation-busting dollar to a whopping two dollars, a 100% price increase.
“Due to the record global price of cocoa and increased input costs, we have adjusted the recommended retail price from $1 to $2,” Cadbury said in a statement posted on its social media platforms today. “We thank you for your understanding and continued support as we strive to bring you the high-quality chocolate you love, made with the finest local ingredients.”
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If there’s one positive to be taken from this news, it’s that other classic chocolates are safe for now. What’s more, Cadbury was quick to remind us that its share bags (with the emphasis on “share” being light) are still good value for money. They’re available at Coles from around $6 for a pack of 12 (50 cents per frog).
“Sharebags from Freddos and Caramello Koalas are also available and offer great value for money,” the statement said.
Users on Reddit commented on this issue years ago, saying that the Freddo Frog was a “touchstone for price changes because it’s been around for so long.”
“They are up there with other price anchors like gold, platinum and a barrel of oil. We should swap the Eurodollar for Freddos,” suggested one user from the UK.
Consumers often use the price of candy as a barometer for inflation, and this price increase for the humble Freddo Frog and the Caramello Koala follows a similar theory to the infamous “Big Mac Index”.
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