British cosmetics, skincare and perfume company The Body Shop has announced a major evolution of its best-selling Ginger haircare range, highlighting the effectiveness of ginger in treating common hair problems such as dandruff and thinning hair.
First launched in the early 1990s, The Body Shop’s Ginger Shampoo has become the brand’s best-selling hair care product, with one bottle sold every nine seconds worldwide. This popularity is due to the product’s ability to address major hair concerns that can affect self-esteem.
Use the cleansing properties of ginger essential oil to care for your hair.
Now featuring a dermatologically tested formula, the improved Ginger range continues to harness the purifying properties of ginger essential oil. The formula also contains birch bark extract, known for its antioxidant and anti-dandruff properties, and white willow bark extract, which offers soothing and antioxidant benefits. These ingredients work together to combat dandruff and promote thicker, fuller-looking hair, making the range suitable for sensitive scalps.
The revamped product range includes Ginger Shampoo, Ginger Conditioner and Ginger Scalp Serum, creating a comprehensive three-step system designed to improve scalp health and reduce dandruff.
Bruno Oliveira, the specialist responsible for developing the formula, explains: “If you learn to care for your scalp by using the right serums, oils and, in some cases, conditioners, you will improve its health and growth.”
Oliveira also debunks common myths about hair care, including the idea that hair loss is purely hereditary and explaining that while there is no overnight cure, a clean scalp is crucial to preventing hair loss. “If the hair follicles are clogged, it can prevent your hair from growing back,” Oliveira notes.
He also advises against neglecting the scalp and instead focusing only on the ends of the hair. “A healthy scalp determines the health of your hair and directly affects hair growth,” explains Oliveira. He stresses that buildup on the scalp, which can be caused by natural oils, skin cells, hair products and environmental pollutants, can hinder hair growth. Regularly using a deep cleansing shampoo like the Ginger Shampoo can help break down this buildup and pave the way for healthier hair.
The brand new Ginger range formula contains The Body Shop’s finest quality ginger, sourced from remote areas of Madagascar. The ginger comes from a partnership with Fairoils, a company committed to supporting farmers and preserving biodiversity. This partnership is part of The Body Shop’s Community Fair Trade program, which places a strong emphasis on ethical sourcing.
In addition to the improved formula, the Ginger range also stands out for its commitment to the environment. The bottles are made from 100 percent recycled plastic collected by waste collectors in India, who have recycled around 100 million bottles since 2015. This initiative underlines the brand’s commitment to sustainability and social responsibility and further increases the appeal of the Ginger hair care range.
