Join the TZR editors for Main Squeeze, the series dedicated to sharing popular beauty products – whether bold, effective, or just plain fun – that make our week a little bit better. Below, Team TZR shares their favorite eyebrow gels of the moment.
Although they frame the face and are one of the most important elements in accentuating your natural expression, eyebrows can be the most difficult beauty element to master. From choosing a shape to choosing a shaping method to figuring out how to maintain them, keeping your arches under control can be tricky. And then there’s the added hassle of making sure they stay in place after spending what feels like an eternity grooming and shaping them. So how do you make sure they stay neat and shaped all day? Two words: brow gel. Yes, these convenient formulas will keep your hairs from moving and your chosen structure intact, without those pesky dry flakes that can come from inferior products.
And because eyebrows have been given so much attention in recent years, there are countless gel options on the market. To help you choose, the editors at TZR have compiled a list of the best eyebrow gels that no makeup bag should be without. Whether your eyebrows are thick and unruly or thin and sparse, you’ll find the perfect product for you. Read on to find the right one for you.
“As a lifetime member of the Bangs Club, I don’t put a lot of effort into my eyebrows as they are hidden most of the time. However, I do like to use this clear gel to set them in place when they are visible. The formula is a wax hybrid so they don’t become hard and brittle, which I appreciate as I aim for the most natural finish possible with my daily makeup look.” – Erin Lukas, Deputy Beauty Editor, TZR
“I love the super-thin applicator of this mega-hold eyebrow gel from eyebrow artist Robin Evans. It grabs each individual eyebrow hair and shapes it as desired – and then locks the shape in place. It’s one of the few eyebrow gels that actually helps shape and lift my super wiry eyebrow hairs.” – Faith Xue, Senior Beauty Editor, Lifestyle, BDG
“I’ve never been much of an eyebrow product person – I don’t pluck, fill in, or groom my eyebrows often. But then I tried Tood’s Turn It On Soap Brows and everything changed. This product is a must-have for perfectly groomed eyebrows, even for us low-maintenance brow gals. The soap provides a strong, flexible hold that keeps my eyebrows in place all day without them feeling stiff or crunchy, and gives me that trendy, feathered look with minimal effort. I’m obsessed.” – Rebecca Iloulian, Director of Newsletter Sales and Marketing, BDG
“I will be the first to tell you that I very sparsely growing eyebrows. All my life I’ve been waiting for them to grow fuller and unfortunately that never happened. So I need all the help I can get with gel and tinting. If you feel the same way, first of all I’m sorry. And secondly, trust me, this Refy eyebrow tint will make your brows look like they spent a day at the salon.” – Meguire Hennes, fashion news writer, TZR
“When I want to jazz up my brows, I reach for this tinted gel from Kosas. Even though it’s a serum-based formula, it doesn’t run or smudge, and I love how the nourishing ingredients give my brows a slight shine. Most importantly, the brand got the brown tones right. For someone with deep, cool-toned brows, many options can look too warm or reddish brown. The Brown Black shade is just right.” – Luke
“I want to give a shout out to VB Beauty’s Featherfix Eyebrow Gel, my absolute favorite product. I think the secret is the not-too-thick consistency of the formula and how firm and defined the brush is. It combs out every single hair and gives a clean, crisp definition, so my brows stay in place without becoming too hard, brittle or spiky. Even on my absolute laziest days at home, I always smear at least a little bit of it through my brows – it’s as much a part of my morning as brushing my teeth and hair.” – Amanda Ross, Beauty Editor, TZR
“The name really says it all – Benefit’s 24-HR Brow Setter Clear Brow Gel with Lamination Effect gives your arches a lifted, full look. I usually go in once, wait for it to dry, and apply a second coat for extra lift.” – Kelsey Stewart, Deputy Fashion Editor, TZR
“As someone with thick eyebrows that don’t stay in place, an eyebrow gel is part of my daily routine, even when I’m not wearing makeup. I’ve tried so many different products, but the Urban Decay Slick Day Strong-Hold Clear Brow Gel is definitely one of the best. It has such great hold that I don’t have to worry about the hairs moving throughout the day, and it doesn’t flake. Plus, I love the applicator. I brush the product through my eyebrows with the comb, then set them with the flat side of the tool to create a laminated look.” – Jordan Murray, Deputy Beauty Editor, TZR
“This feels more like an eyebrow wax in a tube and is so good at plumping up the eyebrows and making them appear fuller without much effort. I always have to have at least two of these with me because in the unlikely event that I lose one, I have to make sure I have a replacement to keep my eyebrows looking good.” Xue
“I don’t like to overdo my brows. I usually fill in sparse areas very lightly with a pencil and then leave the shape to a strong hold gel. I love Anastasia Beverly Hills Brow Freeze because nothing can match its shaping and holding power. It really creates that laminated look and allows me to work with my natural shape very easily. My brow routine now takes two to three minutes at most and that’s largely thanks to this brow gel.” – Angela Melero, Editor-in-Chief, TZR
