When you think about collecting sports cards, the Upper Deck brand is one of the most well-known in the industry. And now, to close out the NASCAR season, the company is sponsoring a car featuring Michael Jordan, Wayne Gretzky and Tiger Woods.
On Monday, Upper Deck and 23XI Racing revealed the livery for Tyler Reddick’s car, which is scheduled for the season finale this week at Darlington. And the car features the three legends. Jordan is a co-owner of 23XI Racing, where Reddick is employed, so it makes sense that the collaboration would happen on his car.
Check out the awesome color scheme being used this weekend:
The No. 45 Upper Deck Toyota Camry XSE will make its debut this weekend in Darlington, SC, in the 2024 regular season finale. The scheme is fitting for the current regular season points leader, with 23XI Racing co-owner Michael Jordan alongside Tiger Woods and Wayne Gretzky on the hood 🐐. pic.twitter.com/tuNLwe0FKz
— 23XI Racing (@23XIRacing) 26 August 2024
The partnership with NASCAR and 23XI Racing also includes authentic memorabilia and trading cards of NASCAR stars Tyler Reddick and Bubba Wallace, giving fans a new way to collect the team’s NASCAR drivers.
“This collection is significant for Upper Deck as it reintroduces racing into our diverse assortment of high-quality, authentic memorabilia,” said Jason Masherah, President of Upper Deck. “Just as 23XI burst onto the NASCAR scene with speed and determination, we are bringing racing into our portfolio with the same energy. We’re excited to celebrate iconic moments from this fan-centric sport.”
Reddick heads into this weekend’s Southern 500 at Darlington Raceway as the leader in this year’s NASCAR championship. He has also qualified for the NASCAR Cup Series playoffs.
Follow us @TarHeelsWire Click X and Like our page on Facebook to follow ongoing coverage of North Carolina Tar Heels news, notes and opinions.
