With its new anti-dandruff shampoo, Verb Products addresses a common scalp problem among consumers.
The formula helps reduce dandruff after use and is also designed to minimize the recurrence of dandruff symptoms without stripping hair of moisture, the brand said.
Containing a blend of 3% salicylic acid – the highest amount approved by the FDA for rinse-off hair products – the shampoo also helps eliminate and control itching, irritation, redness and flaking caused by dandruff.
“With the launch of its innovative yet affordable dandruff shampoo, Verb is filling a real gap in the market by providing greater access to consumers with this common scalp condition,” said board-certified trichologist and scalp health expert Bridgette Hill. “The brand’s passion and dedication to formula excellence in launching this new offering is impressive. Verb’s decision to invest in clinical trials, high-quality and effective ingredients like salicylic acid and zinc PCA reflects the brand’s value proposition of offering a premium dandruff-fighting product that is both nourishing and repairing.”
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The product is paraben-free and also contains other notable ingredients like clary sage oil to soothe the scalp and zinc PCA, a natural humectant that helps reduce excess sebum and draw moisture into the skin.
“Our new dandruff shampoo is a testament to our commitment to innovation in scalp care and overall hair health,” said Meg Lerner, Vice President of Marketing at Verb Products. “At Verb, we strive to create products that not only solve our customers’ hair and scalp concerns, but also remain at an affordable price without compromising on quality or effectiveness.”
Verb Anti-Dandruff Shampoo is now available online and at select retailers including Sephora, Ulta Beauty, Ulta Beauty at Target and select hair salons.
