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Hair Styling Tools Market to Reach USD 58.78 Million by 2032

Selbyville, Del., Aug. 28, 2024 (GLOBE NEWSWIRE) — Hair styling tools Market size will reach a value of USD 58.78 million by 2032. The proliferation of e-commerce platforms offers consumers convenient access to a wide range of hair styling tools, often at competitive prices.

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Online channels offer a diverse selection, easy comparisons, and doorstep delivery. Due to these advantages, online platforms have greatly attracted customers’ attention and prompted hair styling tool manufacturers to enter online sales. Kossof Beauty cites the acquisition of Solano in February 2023 as an example. The goal of this acquisition is to distribute Solano products to consumers through the website.

Manual segment leads the hair styling tools market

The demand for hair styling tools is increasing in the manual segment due to several factors. Consumers are increasingly preferring DIY styling, driven by the desire for customized looks and cost savings. Manual tools offer a hands-on approach that allows users to have more control over their styling process and experiment with different techniques. Additionally, the increasing availability of tutorials and online resources allows individuals to learn styling skills at home, driving demand for manual tools. The manual segment often includes portable and travel-friendly options that meet the needs of an on-the-go lifestyle.

Hair straightener segment dominates the industry

The hair styling tools market in the hair straightener category is growing in popularity for several reasons. Straight hair is a timeless fashion trend that is coveted for its smooth and neat appearance, driving demand for tools that can effortlessly achieve this look. Advances in straightening technology have led to the development of ceramic plates, ionization, and infrared heat that allow for efficient and safer straightening with less hair damage. Additionally, hair straighteners not only straighten but also create waves and curls, appealing to consumers looking for multifunctional styling options.

North American dominance in the market

The hair styling tools market is witnessing significant growth in North America due to several factors. The region has a strong culture of grooming and self-expression, fueled by the influence of social media and celebrity trends. Consumers are increasingly investing in hair styling tools to achieve salon-quality results at home that suit their individual preferences and lifestyle. In addition, the availability of a wide range of hair styling products and tools through online and offline retail channels caters to the diverse needs and preferences of consumers.

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Hair styling tools market players

Major hair styling equipment suppliers in the industry include Bio Ionic, Andis Company, Conair Corporation, Drybar Holdings LLC, Panasonic Corp., Cricket Company LLC, Elchim Sp A, Farouk Systems Inc., Solano International, FHI Brands LLC, Helen of Troy Ltd., GHD Group, Groupe SEB, Ikonic Professional, Koninklijke Philips NV, Spectrum Brands, Inc., Sultra, TESCOM, Dyson Ltd., Solano International, WAHL Clipper Corporation and others.

In the competitive hair styling tools market environment, leading hair styling tools vendors are strengthening their presence through innovations and strategic initiatives. By investing in research and development, they strive to improve product performance and user experience. Strategic collaborations and acquisitions expand their product portfolios and global reach and cater to evolving consumer demands. These companies emphasize on technological advancements and incorporate features such as ceramic heating elements and smart functions. Furthermore, customer loyalty and support services play a crucial role in ensuring product satisfaction and market penetration. By focusing on innovations and customer-centric strategies, hair styling tools manufacturers aim to maintain their competitive edge in the dynamic industry.

In December 2023, Remington® expanded its portfolio with the Remington ONE™ Collection. This new collection is a system of multifunctional styling equipment of the highest quality.

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Partial Table of Contents (ToC) of the report:
Chapter 1 Methodology and scope
1.1 Market scope and definition
1.2 Basic estimates and calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Summary
2.1 360° industry overview, 2018 – 2032
Chapter 3 Industry insights
3.1 Industry ecosystem analysis
3.1.1 Factors influencing the value chain
3.1.2 Profit margin analysis
3.1.3 Disturbances
3.1.4 Outlook
3.1.5 Manufacturer
3.1.6 Distributors
3.2 Raw material analysis
3.3 Regulatory landscape
3.4 Analysis of technological progress
3.5 Impact forces
3.5.1 Growth drivers
3.5.1.1 Increasing demand for personal care
3.5.1.2 Influence of social media and celebrity endorsement
3.5.1.3 Comfort and user-friendliness
3.5.2 Pitfalls and challenges of the industry
3.5.2.1 High competition
3.5.2.2 Changing consumer preferences
3.6 Analysis of consumer purchasing behavior
3.6.1 Demographic development
3.6.2 Factors influencing the purchase decision
3.6.3 Acceptance of consumer products
3.6.4 Preferred distribution channel
3.7 Growth potential analysis
3.8 Porter’s analysis
3.9 PESTEL analysis

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Global Market Insights Inc., headquartered in Delaware, USA, is a global market research and advisory services provider offering syndicated and custom research reports and growth advisory services. Our business intelligence and industry research reports provide clients with in-depth insights and actionable market data specifically designed and presented to support strategic decisions. These comprehensive reports are prepared using a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.


            

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