Apple had to invest a lot in developing Apple Intelligence AI. According to analysts, this cost is passed on to you in the form of a subscription fee. However, people are not very happy about this.
Apple announced Apple Intelligence as its own AI suite during WWDC 2024, even hijacking the acronym “AI.” The service will not debut with the iPhone 16, as several insiders have reported that it is not ready yet.
A CNBC report quotes Counterpoint Research analyst Neil Shah as claiming that Apple will charge for the AI features. Shah has predicted that “Apple could charge between $10 and $20 for Apple Intelligence, possibly as part of Apple One, for more premium AI features.”
AppleAnother analyst confirmed Shah’s claims. Ben Wood, head of research at CCS Insight, told the publication that Apple has “successfully monetized the value-added services it offers” and that it is “not impossible that Apple may decide to charge for enhanced features within its Apple Intelligence offering.”
In the past, Bloomberg reporter Mark Gurman has also predicted that Apple would want to turn Apple Intelligence into a paid service. Gurman mentioned that we may see something called “Apple Intelligence+,” which may require users to pay for advanced features.
Apple is not a company that gives money away. Companies like OpenAI and Anthropic already charge for advanced AI features, and the Cupertino giant could follow suit.
The company isn’t the only one in the smartphone world charging for AI features. Samsung has also announced plans to turn Galaxy AI into a subscription-based service.
Apple users on Reddit, however, are not thrilled with the news. “So, I predict I won’t pay them a dime, and I have an iPhone 15 Pro,” said one user. “I predict no one will pay for this crap,” added another.
“lol I don’t want any of this even if it’s free,” one Redditor replied. “That’s a good way to stop people from buying your crap,” wrote another.
The full official launch of Apple Intelligence is planned for late 2024, but the company has not yet confirmed whether there will be fees for most premium features.
