If you have damaged hair, you’re probably very familiar with Olaplex. The legendary treatment can minimize the damage caused by bleaching, coloring, heat styling, or chemical treatments by repairing the bonds in your hair. For many, it’s a miracle cure; unfortunately, it also comes with the same price tag. A 100ml treatment costs $30, and can be even more expensive if you go for the salon version. Luckily for our hair and our wallets, budget-conscious social media sleuths have been quick to find a treatment that costs a fraction of what they’d have to shell out for Olaplex. It’s the Elizavecca Cer-100 Collagen Coating Hair Protein Treatment, which costs just $7 and has thousands of reviewers swearing it’s even better than the expensive stuff.
Elizabeth
This serum uses soy protein extract, ceramides and porcine collagen to regenerate dry, damaged hair.
$7 on Amazon
Amazon’s best-selling Elizavecca Cer-100 Collagen Coating Hair Protein Treatment is no newcomer to TikTok—#elizavecca has over 23 million views on the app—but thanks to a video posted by TikTok user @abbeyyung, the treatment has started trending again.
What makes it so special? Unlike Olaplex, which is a bond rebuilder, Cer-100 is a protein treatment that is especially nourishing for hair damaged by heat or bleach. It uses keratin and porcine collagen to combat dry hair and frizz, and shoppers report less hair loss and breakage when using the serum.
It’s easy to incorporate into your routine: after washing your hair, towel dry and apply the serum to your hair. Leave it on for up to 20 minutes and then rinse.
It’s not just the price that makes Olaplex buyers into Elizavecca fans – some say it even works better than the expensive treatment.
“My hair looks like I spent the whole day at the salon,” shared one of over 35,000 five-star reviewers. “My hair didn’t look so good after my last Olaplex treatment and blow-dry. After I showered, I just brushed my hair. I didn’t use any hair product and my hair was soft, not frizzy, shiny and just so easy to manage. It looked amazing.”
One shopper who has purchased a tube more than six times says, “This is a miracle product. Works better than Olaplex. My hair is soft and shiny and my curls have bounce and are not frizzy. I just add some to my conditioner when I wash my hair and it always looks great afterwards! The smell is really good too and what a great price!”
Better add it to your auto-ship list – all reviewers agree that it is certainly a holy grail product.
“Magic in a bottle,” says one delighted Amazon shopper. “My hair has never felt so soft, silky and shiny. Whenever I let it air dry it tends to get frizzy, but not with this! It’s a fantastic product. I just wish it came in a larger size. I love it so much I’ve already bought a second one even though I’m not even halfway through the first bottle.”
“I love the feeling it gives my hair – it’s so soft and shiny after use,” wrote another shopper, who added a complaint. “My only criticism is that I wish they had a bigger size because I use this up so quickly.”
Elizabeth
This serum uses soy protein extract, ceramides and porcine collagen to regenerate dry, damaged hair.
$7 on Amazon
Of course, if you have Amazon Prime, shipping is free. Not a member yet? No problem. You can sign up for your free 30-day trial here. (And by the way, if you don’t have Prime, you still get free shipping on orders over $35.)
The reviews cited above reflect the most current versions at the time of publication.
