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Beyoncé and her hair care line Cécred know exactly what causes a stir on the internet, because the singer has teamed up with “Love Island” star Serena Page for a new hair care video.
In the latest episode of the brand’s series “Who’s at Cécred Salon?”, the reality TV star is the next guest to sit in the salon chair and enjoy the ultimate Cécred experience.
During the 8-minute video, a “super excited” Page sits back as she talks to the brand’s education director, Dr. Kari Williams, about the current state of her hair. “They’ve been in braids for over ten weeks and haven’t gotten enough care while I’ve been on the island,” Page responds. “They were just locked in these braids, so I just took them out a couple days ago.”
Page spoke at length about her decision to get a protective braided hairstyle before her week-long stay in Fiji for the filming of “Love Island” – but now she’s ready for a middle-parted, buss down hairstyle. The reality TV star also revealed that she hasn’t been to the hair salon in years: “I’m just a DIY queen when it comes to my hair.”
Dr. Williams then treated Page to the ultimate Cécred experience with products such as the reconstructive mask treatment, clarifying shampoo, scalp scrub and moisturizing conditioner.Peeling-PeelingPeeling-Peeling
Of course, Page didn’t leave without sharing a few laughs, dance moves and some candid behind-the-scenes moments with her boyfriend and fellow “Love Island” star Kordell Beckham, who makes a cameo appearance in the video.
Prior to the video’s release, the award-winning haircare brand dropped hints that Page could be the next person to get her hair done at the Cécred salon. Following the popular reality show’s Season 6 reunion on August 19, Cécred’s official Instagram account shared a clip of a woman, presumably Page, sitting in the salon’s chair saying, “I got a text.”
The text read: “A hot new bombshell has entered the Cécred salon!”
Fans were quick to guess which islander it was. One user wrote: “Girl Serena, I’ve seen that smile before.” Another fan asked what was on everyone’s mind: “Beyoncé watches Love Island?”
Page is just the latest celebrity to team up with the “Ya Ya” singer in the name of hair care.
Grammy-winning singer Victoria Monet was a special guest on another episode of “Who’s at the Cécred Salon?” Many other celebrities have tried the products and have also been featured in Cécred campaigns.
As fans know, the “Cowboy Carter” creator launched her hair care line in February. She first promoted her new business venture on Instagram last May, talking about the impact growing up in her mother’s hair salon had on her.
She wrote: “I’ve seen firsthand how the way we care for and celebrate hair can directly impact our souls,” Beyoncé wrote. “I’ve seen her heal and help so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy.”
Follow Caché McClay, the USA TODAY Network’s Beyoncé Knowles-Carter reporter, on Instagram, TikTok And X as @cachemcclay.
