Beyoncé's new hair care line Cécred is finally here

Get ready to wake up like this. After months of speculation, Beyoncé has announced her first-ever hair care line. After wowing the music world with her Renaissance Tour and the accompanying concert film, the superstar is next working in the beauty industry.

Bey began dropping hints back in May 2023 when she began her world tour. In an uncaptioned Instagram post, the singer shared a photo of herself sitting in front of a makeup mirror, holding a curling iron and surrounded by unlabeled sample bottles.

In one message, Beyoncé detailed her childhood and her work at her mother’s hair salon, ending the message with a teaser: “I can’t wait for you to see what I’ve created.” The post sent the Beyhive into a frenzy, with many predicting that a hair care line would soon be on the market.

Of course, this isn’t Bey’s first beauty venture—she released her fragrance Cé Noir in November 2023 (and has had several other perfumes in recent years). In true Bey fashion, the details of her hair care line are top secret. Here’s everything we know about Beyoncé’s hair care line so far.

What is the name of Beyoncé’s hair care line?

On February 6, 2024, Beyoncé officially announced the name of her hair care brand: Cécred (pronounced like “sacred”). A teaser post on Instagram showed footage of a hair salon, which appears to be her mother Tina Knowles’ former salon in Houston, Headliners, while cutting to various women washing and styling their hair. Beyoncé appears near the end in a moment that’s hard to miss.

In a second teaser, Beyoncé responds to the speculation by confirming that the “rumors are true.” In a voiceover, she says, “Of course I grew up in my mom’s hair salon,” before moving on to fan videos and commentary.

When will Cécred be available?

Beyoncé’s hair care line can now be purchased on cecred.com.

Which products does the line include?

Cécred’s debut is the Foundation Collectionwith eight products to cleanse, nourish and repair hair. The products include Clarifying Shampoo & Scalp Scrub, Moisturizing Deep Conditioner, Hydrating Shampoo, Reconstructing Treatment Mask, Fermented Rice & Rose Protein Ritual, Moisture Sealing Lotion, Nourishing Hair Oil and Hydrating Conditioner (coming soon).

According to the brand, the line is inspired by “global traditions” infused with “patent-pending cutting-edge science.” Ingredients include butters, oils, honey and fermented rice water to nourish all hair types and textures. “The inaugural collection is suitable for all hair textures from straight to frizzy and for hair conditions – including natural, colored, chemically treated and heat-styled hair – that need extra moisture and strength,” the brand explained in a press release.