For immediate release:
8 August 2024
Contact:
Sara Groves202-483-7382
Boston –
Following reports this summer that an emaciated puppy was found in a dirty carrier near a dumpster at a Boston-area gas station and another dog was found tied to a railing on Route 1A in Revere, Eli Roth – whose new film Borderland opened Friday – has a message for moviegoers in the area. Horror fans flocking to Boston cinemas to see the latest film from the director of Cabin fever And hostel Perhaps it is surprising that Roth himself has a special message denouncing real-life violence against animals. In the spot, which is shown before every performance, Roth stresses that torture belongs only on the screen and calls on people to always report animal cruelty.
“People see me and expect: ‘OK, now something is going to happen. Someone is going to be beheaded,'” says Roth in an accompanying interview. “I wanted to use the attention I get from violence in films to draw attention to the problem of violence against animals.”
Every year, countless dogs, cats, and other animals are abused, tortured, or killed, and these crimes often go unreported. Studies have shown that people who commit acts of violence against animals often become human victims. This is another reason to report any animal neglect or abuse to local law enforcement, animal welfare agencies, or PETA.
The spot will run at AMC Causeway 13 and AMC Boston Common 19, as well as in theaters in other cities including Bristol, Connecticut, Orlando, Florida, Portland, Oregon and Los Angeles.
PETA – whose motto is, among other things, “Animals are not there to be mistreated in any way” –points out that Every Animal Is Someone offers free empathy kits for people who need a lesson in kindness. For more information, visit PETA.org or follow the group on X, Facebookor Instagram.
