France Digital Media
Dublin, August 12, 2024 (GLOBE NEWSWIRE) — The report “France Time Spent With Media 2024” has been added to The Offer.
A general media reset is underway, but the rise of digital media continues
The media usage time of French adults is increasingly shifting towards digital media. However, traditional media usage is declining faster than digital media is replacing it. Our forecast is that total media usage time is declining.
Key question: Where should advertisers find their audience as total media time declines?
Important statistics: Digital media usage has steadily increased since the pandemic, while traditional media usage has declined more rapidly. Digital media usage lagged behind traditional media usage in 2021, but will be 1 hour and 12 minutes (1:12) ahead by 2026.
Here is the full report
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2 Exportable files for easy reading, analysis and sharing.
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5 charts: Reliable data in simple representations for presentations and quick decisions.
Main topics covered:
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Summary
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Total media usage time is slowly declining as the rise of digital media cannot compensate for the decline of traditional media
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The total length of stay will fall below the pre-pandemic peak for the first time in 2026
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In 2022, the majority of time spent digitally was spent digitally, and this share is growing
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Total video time is declining as traditional TV loses its shine
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Media Gallery
Charts in this report
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Time spent on digital media overtook that on traditional media in 2022, and the gap is widening (average hours:minutes spent daily on media by adults in France, by format, 2020-2026)
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Total media usage time is declining but will not fall below pre-pandemic levels until 2026 (average hours:minutes spent daily on media by adults in France and percentage change, 2016-2026)
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In the UK and France, digital media usage will play the dominant role this year, but in Germany it is lagging behind
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Total video time has remained high in Germany after the pandemic, while there has been a decline in France (average hours:minutes spent daily watching television and digital videos by adults in France and Germany, 2019-2026)
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Steady decline in television viewing time cannot be offset by digital video viewing (average hours/minutes spent daily on digital video and television by adults in France, 2019-2026)
For more information about this report visit https://www.researchandmarkets.com/r/d7fuqw
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