The brand states that its products are developed with the trademarked “Dyson Triodetic” technology. The hair care range promises flexible, all-day hold with natural movement and shine.
What is “chitosan”? It’s a complex macromolecule derived from oyster mushrooms, says the brand, and it’s found in the fungus’ cell walls. The main ingredient gives the Dyson Chitosan range its name.
Unlike other brands that use simple polymers to hold hair strands together with stiff bonds, the Dyson Chitosan styling range works differently, providing flexible, all-day hold with movement and shine – without ‘crunch’. It’s suitable for all hair types and is said to work even in high humidity.
Kathleen Pierce, President of Beauty at Dyson, comments: “Our engineers conducted rigorous testing to find the optimal percentage of chitosan for all-day, flexible hold while maintaining natural movement.”
The brand is also launching the Dyson Airwrap id multi-styler and hairdryer – its first connected hair care device.
The packaging
Dyson’s new packaging looks luxurious and high-tech. The product line includes Chitosan Pre-Style Cream and Post-Style Serum – both packaged in bottles with a deep purple hue.
A uniquely designed pink pump dispenser is visible through the transparent cap at the bottom of the bottle. The pump also serves as a precision applicator, dispensing a consistent amount of product, minimizing waste.
The packaging is also refillable; consumers can purchase recyclable refill cartridges.
More about the Dyson Chitosan range
Both Dyson Chitosan Pre-Style Cream and Chitosan Post-Style Serum are designed for use with Dyson hair styling tools.
The pre-style cream primes and conditions the hair, reduces frizz and gives it more shine. The post-style serum fixes the hairstyle with moisture and a protective shield against humidity.
Chitosan Pre-Style Cream
- Consists of four variations: straight to wavy (light and intensive care) and curly to frizzy (light and intensive care).
- Enriched with chitosan, high-quality oils such as grape seed, castor and argan oil, beeswax and heat protectants, it combats frizz and enhances shine.
- The rich formula transforms from a cream into a transparent serum in the hand, allowing for even application.
Chitosan Post Style Serum
- This lightweight serum repairs surface damage with amino acids and provides a weightless, flexible hold.
- Enriched with hyaluronic acid to combat humidity-induced frizz, for softness and shine and is suitable for all hair types
A new “connected” beauty tool
Dyson is also launching its first “connected” beauty tool, the Dyson Airwrap id Multi-Styler and Hairdryer, featuring Bluetooth technology for a more personal styling experience.
The “Beautytech” device uses intelligent heat control to ensure that the temperature remains below 150 °C, thus protecting the hair from damage.
It features id curl, a personalized curl sequence that automates the curling process based on user profile data such as hair type, length and skill level. At the touch of a button, id curl curls, styles and sets curls while controlling heat and airflow for optimal results.
It is available in two options depending on hair type: Dyson Airwrap ID Multi-Styler for curly to frizzy hair T3-4 and Dyson Airwrap ID Multi-Styler for straight to wavy hair T1-2.
The Airwrap id also features three attachments – the Conical Barrel for tighter, defined curls, the Wave+Curl Diffuser for enhanced natural curl patterns and the Blade Concentrator for a smoother finish.
With these additions, the Multi-Styler has 19 attachments, making it versatile enough to suit all hair types.
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