Complexity, a well-known and long-standing North American esports organization, has announced a multi-faceted sponsorship deal with blockchain company Sonic Labs, the company behind the upcoming Sonic Layer-1 network.
Sonic Labs will become Complexity’s exclusive blockchain sponsor and its branding will appear on the teams’ jerseys. The collaboration will be based on fan engagement, including sponsorship of streamed Counter-Strike 2 tournaments and community game night events.
Additionally, Complexity – which is also involved in games like Rocket League and Madden NFL – announced it will develop a fan app for Sonic. The app will offer fans ways to interact with their favorite teams and players, including a quest system that offers users rewards.
“We are excited to partner with Complexity, one of the most visible esports organizations in the world, to introduce Sonic to its global fan base and showcase what the next generation of gaming fans looks like,” said Michael Kong, CEO of Sonic Labs, in a press release.
Sonic is a new layer-1 blockchain network developed by developers from Phantom. It is seen as a fast new option for builders with a connection to etherand the network is scheduled to launch later this year.
The collaboration with Complexity is set to begin this week with the first Sonic Community Night on August 30, followed by integration into Complexity’s NA Revival Series for Counter-Strike 2 in September. Terms of the agreement were not disclosed.
“The team at Sonic Labs is committed to bringing the excitement of gaming on-chain with the launch of Sonic later this year, and we are excited to have them as an official sponsor to help realize that vision,” said Jason Lake, founder and CEO of Complexity, in a statement.
Editor’s Note: This article was written with the help of AI. Edited and fact-checked by Andrew Hayward.
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