AOR Preacher’s new campaign humorously promotes the wealth of items now available at Favor
AUSTIN, Texas, 23 August 2024 /PRNewswire/ — Favor deliverythe only on-demand delivery app by and for Texans, today announced the launch of HEB nowa new food product range in partnership with the parent company and the popular Texas Grocery retailer HEB. Available today exclusively on the Favor app, HEB Now offers busy individuals and families a quick and convenient solution to meet their last-minute grocery needs.
Whether it’s a forgotten recipe item or stocking up on fruits and vegetables during the week, Favor customers can have up to 15 items delivered in 45 minutes or less through HEB Now – with no delivery or service fees on orders through $25 from now through the end of the year. Texans can shop HEB Now in the new “HEB” tab of the Favor app, along with all their other HEB favorites, including HEB Beer & Wine, Blooms by HEB, HEB Sushiya, True Texas BBQ and more. The exclusive offer is the latest example of the brand’s efforts to continue to prove its mantra that Favor is “How Texas Orders In.”
To introduce HEB Now and highlight everything the Favor app has to offer—from restaurants of every cuisine to groceries, flowers, alcohol and more—the brand is launching a campaign called “All for it” created in partnership with agency Preacher. The playful ads feature a big-talking Texan popping up in everyday moments — watching a big game in the living room, playing pickleball, swinging on the playground — and showing customers the plethora of items that can be ordered through the app in just 30 seconds.
The campaign, which will run across the state, Texas on connected and linear broadcast TV as well as digital media and social media platforms, ends with a reminder of everything Favor delivers: “All your local restaurants. All your last-minute HEB needs. All your Texas Favorites. Everyone is in favor.”
Check out a selection of spots Here, Here And Here.
“This new service strengthens our commitment to providing Texas hospitality throughout our home state by providing Texans with a quick and convenient way to meet their last-minute grocery needs at their favorite grocer – HEB,” said Chris RoggeSenior Director of Brand and Creative at Favor. “We are committed to providing Texans with the best service and selection, no matter what their delivery needs are, and there’s no better way to demonstrate that than through our ‘All in Favor’ campaign.”
“All in Favor” is Favor’s third campaign under its “How Texas Orders In” platform, which will be August 2023shortly after Preacher was named an official agency. In the first campaign, Texans who had recently moved to the state shared the quirky things they’ve learned about their neighbors since moving in. The second campaign documented a death-defying Favor delivery to a mountaintop to prove just how far Favor will go to get the most out of Texas to its customers.
“Because HEB Now offers so many more delivery options, we needed to create a character that could appropriately convey such an increase in inventory (and do so with real Texas Flair) and at the same time make the list of articles convincing,” said Jacob Neuenswandersenior copywriter at Preacher. “That’s where our quick-witted Texan comes in — inspired by modern-day auctioneers — who loves nothing more than surprising hungry people in everyday situations, like a game party or a pickleball match. Now you have this unforgettable character pontificating about avocado toast while shooting no-look winners over the net, and it’s just a blast.”
About Favor
Founded in Austin Favor is currently available in over 400 cities in Texas with over 100,000 runners (drivers) who have delivered more than 90 million Favors to date—from restaurant meals and alcohol to groceries and everyday items. In 2018, Favor became the first U.S. on-demand delivery company to become profitable, leading to its sale to grocer HEB, a trusted and much-loved supplier to Texans since 1905. For more information, visit www.favordelivery.com and follow Favor on on facebook., Instagram, LinkedIn, TikTok And X.
About Preacher
Preacher is a full-service creative agency based in Austin, Texas. We promote brands we believe in, like GMC, Foot Locker, Shake Shack, High Noon, ESPN and Sport Clips. For more information, visit http://preacher.co.
Media contact: [email protected]
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