The Fight Like Mason Foundation is back this year with the “Go Gold” initiative.
The Gold Hair Dudes Care Challenge campaign will take place again this September to mark Childhood Cancer Awareness Month.
The best way to support this initiative is to participate in the challenge, as gold is the color that represents childhood cancer.
Challenge participants can raise funds at three different levels: $500 goes toward a temporary spray dye, $1,000 allows for a permanent platinum gold hair dye, and $2,000 allows a local childhood cancer fighter to choose your permanent hair color.
The Fight Like Mason Foundation is a registered charity founded in 2016 by Chantelle Bacon and Iain Macri, the parents of Mason, who died at the age of four from a cancer called rhabdomyosarcoma.
Speaking on the Dan MacDonald Show on AM800, Chantelle Bacon, founder of Fight Like Mason, said the challenge highlights the importance of supporting affected children and their families.
“This challenge is about our childhood cancer survivors and our childhood cancer warriors taking back control and getting a chance to control their hair. So it’s about us asking all the guys, all the boys, to donate money and raise money for childhood cancer and wear some pretty cool, fun hair colors.”
She says those who dye their hair for this challenge can help raise awareness.
“When you get the public involved, you start a discussion and people ask, ‘Wow, why is your hair so bright orange or pink?’ And you open up the dialogue to be able to talk about these kids and how important it is for us to support them.”
Bacon says they are so happy to be able to give back to other families.
“We are fortunate to get to know many of these families and all of the children, and we are the lucky ones who are invited into their lives. And to be able to help them is just a bonus, and even if we can just make them smile for that one day, it’s all worth it.”
Since 2020, this “Go Gold” event has raised $134,000.
To date, the charity has raised over $2 million for research and its programs.
The money raised will support the foundation’s ten programs, including research grants, personalized medical devices, and comfort and empowerment programs.
Anyone who would like to commit and participate in the event can Fight Like Mason website.
