Games and puzzle market by game type (board games, card games, puzzles), licensing (licensed, unlicensed), age group, distribution, game theme

Global games and puzzle market

Dublin, August 9, 2024 (GLOBE NEWSWIRE) — The report “Global Games and Puzzles Market by Game Type (Board Games, Card Games, Puzzles), Licensing (Licensed, Unlicensed), Age Group, Distribution, Game Theme – Forecast 2024-2030” has been added to The Offer.

The Games and Puzzles market grew from USD 28.48 billion in 2023 to USD 31.57 billion in 2024. It is expected to continue growing at a compound annual growth rate of 11.93% to reach USD 62.73 billion by 2030.

Games with set rules and goals can be competitive or cooperative, engaging players either against each other or working together towards their goals. They are designed for entertainment and are also an integral part of educational and strategy development contexts. Puzzles that involve deciphering patterns and logic are suitable for a wide audience due to their varying levels of difficulty, thus promoting cognitive and social skills across all age groups. Both formats contribute significantly to social bonding, educational enrichment and cognitive enhancement, making them valuable in both recreational and therapeutic settings.

For example, educational games improve the learning ability and cognitive skills of young learners, while in therapy they promote the development of motor skills and stress relief. With the rise in disposable income and increasing consumer interest in brain-stimulating activities, especially among the elderly, the games and puzzles market is experiencing significant growth.

This growth is further supported by the widespread availability of games and puzzles on e-commerce platforms. However, the sector faces challenges such as environmental concerns related to recycling of physical games and puzzles, which are challenging as many of these products are based on non-renewable materials.

Despite these hurdles, developing eco-friendly products that appeal to environmentally conscious consumers and integrating advanced technologies, including artificial intelligence, to enhance personalization and interactivity in digital games offers great prospects for growth and innovation.

Regional insights

The global games and puzzles market is experiencing strong growth, marked by regional differences and united by overarching trends in technology integration, sustainability and educational engagement. In Asia Pacific, China is enhancing the gaming experience through AI and focusing on personalized, interactive challenges, while Japan is introducing AR into gameplay alongside a continued interest in traditional puzzles. India is placing an emphasis on educational games and is providing government support to startups focused on skills development.

The story continues

In the Americas, it is the US, with its diverse consumer interests ranging from high-tech VR games to classic board games, that is showing rapid growth in the games and puzzle market. Europe shows a strong preference for traditional games combined with modern technological applications while adhering to strict sustainability and educational standards.

At the same time, the Middle East is adapting games to cultural contexts and Africa is leveraging widespread mobile technology to promote educational games. Together, these markets are heading towards a future where digital advancement, environmental concerns and the inherent educational value of games play a critical role in shaping consumer preferences.

Recent developments

LinkedIn expands user engagement with new puzzle games

LinkedIn has added interactive puzzle games to its platform in a bid to increase user engagement. The three new games – Pinpoint, Queens and Crossclimb – are designed to provide an intellectual challenge and are accessible via the My Network tab on mobile and desktop, as well as the LinkedIn News section on desktop. This strategic move reflects the viral success of Wordle and capitalizes on the growing interest in word and puzzle games to maintain user engagement on the professional networking site.

Integrating AI into Classic Board Games: A Closer Look at Mattel’s Pictionary vs. AI

Mattel, Inc. has introduced Pictionary Vs. AI, an innovative board game that integrates AI technology into its classic gameplay. In this game, players take turns drawing while the AI ​​tries to guess their drawings. In addition, players can earn points by correctly predicting whether the AI ​​correctly guesses the other players’ sketches. This modern adaptation of Pictionary combines the popular quickdraw gameplay that fans have enjoyed for decades and offers a fresh and exciting way to interact with the brand.

A strategic partnership between Hasbro and Xplored

Hasbro has partnered with Italian technology company Xplored to integrate AI into board games to deliver enhanced gaming experiences, including digital extensions of physical games and robust AI-powered game mechanics. The goal of this collaboration is to seamlessly integrate technology into analog gaming experiences to enhance the user experience.

Main features:

Market dynamics

Market segmentation analysis

• Game Type: Advanced uses of puzzles to improve children’s problem-solving skills

• Game theme: Increasing use of educational games to improve the absorption of information and make complex topics more understandable

Market drivers

• Increasingly diversified product lines through digital integration, educational puzzles, themed board games

• Increased focus on cognitive and educational benefits

• Growth of e-commerce platforms that make games and puzzles more accessible to a global audience

Market restrictions

Market opportunities

• The use of artificial intelligence (AI), AR and VR in electronic game design improves user engagement through immersive experiences

• Increasing the number of gaming zones and fun activities and developing customizable and personalized gaming experiences

Market challenges

Industry insights

• Market disruption analysis

• Porter’s Five Forces Analysis

• Value chain and critical path analysis

• Price analysis

• Technology analysis

• Patent analysis

• Trading Analysis

• Analysis of the regulatory framework

Important company profiles

• Asmodee North America, Inc. of Embracer Group

• Athesia Calendar Publishing GmbH

• Bandai Namco Toys & Collectibles Incorporated

• Buffalo Games, LLC

• Cartamundi Services NV

• CubicFun Toys Industrial Co., Ltd.

• Don’t panic Play SAS

• Educa Borras

• Gibsons Games Ltd.

• Hasbro, Inc.

• Royal Jumbo BV

• Legends MainGate, LLC

• LEGO

• MasterPieces Puzzle Company INC

• Nintendo of America Inc

• Ravensburger AG

• Schmidt Games GmbH

• Springbok Puzzles from Hallmark Cards, Inc.

• TOMY International, Inc.

• Trefl SA

• VTech Holdings Limited

• Viennese playing card factory Ferd. Piatnik & Sons

Market segmentation and coverage

Game type

• Board games

• Card games

• Puzzle

Licensing

Age group

• 12-25 years

• 2-5 years

• Over 25 years

• Between 5 and 12 years

distribution

Game theme

• Instructive

• Fun & Entertainment

• Strategy & War

region

America

• Argentina

• Brazil

• Canada

• Mexico

• United States

• California

• Florida

• Illinois

• new York

• Ohio

• Pennsylvania

• Texas

Asia-Pacific

• Australia

• China

• India

• Indonesia

• Japan

• Malaysia

• Philippines

• Singapore

• South Korea

• Taiwan

• Thailand

• Vietnam

Europe, Middle East and Africa

• Denmark

• Egypt

• Finland

• France

• Germany

• Israel

• Italy

• Netherlands

• Nigeria

• Norway

• Poland

• Qatar

• Russia

• Saudi Arabia

• South Africa

• Spain

• Sweden

• Switzerland

• turkey

• United Arab Emirates

• United Kingdom

For more information about this report visit https://www.researchandmarkets.com/r/3dsvg2

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source of international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Attachment

CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood,Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900