Google has announced that all merchants will be migrated (or as Google puts it, “upgraded”) from the old Google Merchant Center to Google Merchant Center Next by September (next month). We knew this was going to happen, we reported on the upgrade emails back in July, but here’s the official announcement.
Google wrote last night: “Merchant Center Next: Upgrade all retailers by September.”
Google said: “We’re excited to announce the full rollout of Merchant Center Next, which replaces the classic Merchant Center experience. By September, all retailers will be upgraded to Merchant Center Next, which includes new insights reports, generative AI imaging tools, and a more intuitive interface.” Google further explains: “Last year, we launched Merchant Center Next, our simplified platform for businesses to manage how their products appear on Google. Merchant Center Next is easier to use, gives you control over how your products appear on Google, and gives you valuable insights into your business, products, and market.”
As a reminder, Google announced this in July. Google has already started notifying merchants and advertisers via email and will continue to do so throughout the month.
Google posted the following as new:
- Product Studio takes the pressure off your content creation: Product Studio is an AI-powered content creation tool that helps you create more marketing content with fewer resources. Learn more about Product Studio.
- Review business insights in one place: We’ve made our retail data and analytics tools even easier to use. The new Analytics tab includes pricing reports that give you data-driven insights into pricing, competitive visibility tools to help you better understand your competitive position, and retail-specific search trends that you can compare to your Popular Products report to help inform your retail strategies.
- Easy navigation on the platform: Merchant Center Next is more intuitive to navigate and easier to use. We’ve made improvements like making it easier to verify your brand’s website and allowing you to pre-fill your product information to save time during setup. The home page also shows you suggestions with easy ways to optimize your presence on Google. If you’re an advanced user, you can customize Merchant Center Next with feature add-ons, like loyalty programs.
Here is a table of the changes published by Google:
Forum discussion under X.
