One Store CEO Peter Chun speaks at a press conference on Wednesday. (ONE STORE)
Homegrown app marketplace One Store is venturing into the global market, taking advantage of the worldwide anti-app store movement.
The Digital Markets Act recently passed in the European Union reflects the ongoing backlash against monopolized app stores. The law requires Apple iOS in the EU to open its doors to third-party app stores.
One Store was recently certified by Apple to offer its app marketplace service on iOS devices.
“One Store will challenge the monopolized players in the global market by joining forces with local partners,” CEO Peter Chun said at a press conference on Wednesday.
“Our goal is to become the most competitive app market in the world by 2030,” he said, adding that “being competitive” means providing more benefits to developers and users.
One Store will start with Taiwan and the United States this year and plans to expand into the European and Japanese markets by next year.
One Store has adopted a “hyperlocalization strategy,” partnering with local businesses to introduce customized services and benefits for game developers and users.
In Taiwan, One Store launched a beta version in June and partnered with local game developer Happytuk to launch a joint app store called Enjoystore.
According to One Store, there are currently over 200 games available on Enjoystore’s platform with more than 20,000 installations.
As an outsider in the industry, One Store offers game developers a lower commission rate to bring more games to the platform. Its commission is currently 20 percent, while Google and Apple’s is 30 percent.
Epic Games, a US game developer behind the popular shooting game Fortnite, is also expected to offer its flagship games on the platform.
According to Chun, One Store will attempt its IPO again in the next three years after the company failed once in 2022.
BY JIN EUN-SOO ([email protected])
