House of Rare launches new shopping app for men’s, women’s and children’s brands

Fashion company House of Rare launched a new shopping app on August 7. The updated House of Rare app now brings together all of the company’s men’s, women’s and children’s brands on the same platform for the first time.

“The wait is finally over,” Rare Rabbit announced on its Facebook page. “We’ve teamed up. Shop together with women, men and children. Download (our) app.” The app can be downloaded from the House of Rare website via a link that takes the user to the Google Play Store.

The shopping app offers users exclusive discounts upon download and is an updated version of House of Rare’s previous mobile shopping app. The app has been downloaded over a million times on the Google Play Store and House of Rare hopes the new, merged format will drive further app downloads.

House of Rare has launched a campaign on its social media platforms to promote the new app. The campaign features a dancing couple in an embrace to symbolise the merging of House of Rare’s product lines.

In addition to the online expansion, House of Rare is also expanding the brick-and-mortar presence of its clothing brand Rare Rabbit this year and has opened exclusive brand outlets in Hyderabad, Vadodara and Jammu, according to its Facebook page. The label also sells its products directly to the end consumer through its e-commerce store.