Available in Family Dollar stores, the new Crown Hair Company The hair care range aims to offer luxurious hair care products at affordable prices. To launch this high-quality hair care line, the value retailer has partnered with the beauty solutions provider’s Brand Incubator Innovative Beauty Group (IBG).
The result is a nine-product line that includes a diverse range of shampoos, conditioners, hair masks and oils, priced between $5 and $6 per item. The new hair care line has been available exclusively in over 7,500 Family Dollar stores nationwide since July. The products in the collection are vegan, cruelty-free and paraben-free.
The product range includes: a Color Care Shampoo enriched with rosemary oil, vitamin E and a protein complex that helps lock in nutrients and restore coloured hair; a Color Care Conditioner made with argan oil, aloe vera and vitamin E, which revitalizes the hair; a Moisturizing Shampoo with niacinamide, aloe vera and avocado oil; a Moisturizing Conditioner made with coconut oil, aloe vera and vitamin E, which restores moisture and shine to the hair; a Curl enhancing shampoo enriched with nourishing argan oil and grape seed oil; a Curl enhancing conditioner; a Anti-frizz treatment made from aloe vera, vitamin E, coconut, argan and jojoba seed oil; a Leave-in treatment; and a Adhesive oil with an ultra-light, concentrated formula of rosemary oil, argan oil and vitamin E.
“At IBG, we are passionate about creating high quality, innovative beauty products that are accessible to all.” said Jennifer Raphael, CEO of Innovative Beauty Group North America. “The Crown Hair Society line embodies just that, ensuring that everyone can enjoy salon-quality products at an affordable price without having to compromise. We are excited to see the positive impact these products will have on our customers’ hair care routines.“
“We are confident that our customers will love the luxurious experience of these hair care products without having to pay the luxury price.” added Steve Biehl, Vice President of Private Brands at Family Dollar.
The Crown Hair Society line is the second product launch in the collaboration between IBG and Family Dollar, following the successful launch of the Levitate Beauty skincare line in October 2023.
