iPad illustration app Procreate announced today that it has no plans to integrate generative AI into its software, setting it apart from many competitors that have already embraced the technology.
The decision comes at a time when many digital arts companies, such as Adobe, are rapidly integrating AI features into their products and services. Procreate’s stance is rooted in a desire to preserve what it calls the “humanity” of creative work. The company published a statement on its website expressing strong reservations about the impact of generative AI on the creative process:
Generative AI strips the humanity out of things. The technology is based on theft and is steering us towards a bleak future. We think machine learning is a compelling technology with many benefits, but the path generative AI is taking is the wrong one for us.
We are here for the people. We are not chasing technology that poses a moral threat to our greatest jewel: human creativity. In this technological onslaught, this could make us an exception or put us at risk of being left behind. But we see this path less traveled as the more exciting and fruitful one for our community.
James Cuda, the CEO of Procreate, reiterated his position in a video on X (formerly Twitter) in which he expressed his dislike of generative AI and explained that Procreate’s products were designed with the intention of “a human creating something.” The announcement seems to have resonated with many digital artists who have expressed concerns about the integration of AI into creative tools.
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