Source: Kevin Mazur / Getty
The first Fanatics Fest NYC got off to a flying start with performances by Jay-Z, Travis Scott, Lil Wayne, Tom Brady and others.
Fanatics has expanded its brand into the live event space with Fanatics Fest NYC. This weekend, sports entertainment fans from around the world flocked to the Javits Center in NYC to enjoy a one-of-a-kind experience with like-minded individuals. From celebrities to fans, everyone was under one roof having the time of their lives with insane activities.
Perhaps the most popular activation for us was the ability to walk out to the theme music of your favorite WWE Superstar and have the video sent to you.
Another big event was the return of Jay-Z’s 40/40 Club, which was held just for Fanatics Fest NYC. Of course, Jay-Z was there too, and if you were lucky, you could see the goat with your own eyes. Several streamers tried to get Hov on camera, but they were unsuccessful.
As you can see above, everyone stopped by to check out Jay-Z’s 40/40 pop-up from Gayle King, IShowSpeed and even Kareem Abdul-Jabbar. Elsewhere in the building, Tom Brady was on hand while Gronk walked around in Patriots gear and mingled with fans. Derek Jeter and David Ortiz hosted a special talk for the New York crowd.
Spike Lee, Ben Stiller, Jalen Brunson and Josh Hart also hosted “Bing Bong: The Iconic New York Knicks” for all Knicks fans. In the UFC area, light heavyweight champion Alex Pereira took photos with fans and even wrestled with streamer Adin Ross. Ishowspeed was also on side missions to show off his athleticism during the stream.
Below you can take a closer look at Fanatics Fest NYC.
