SAN FRANCISCO, 7 August 2024 /PRNewswire/ — Madison Reed, the renowned beauty brand that revolutionized the hair color industry, today announced the launch of its latest product innovation, ColorWonder Demi-Permanent Hair Color and corresponding campaign: Team ColorWonder.
Team ColorWonder
With the launch of ColorWonder, Madison Reed is once again breaking the barriers between at-home and salon-only hair coloring, offering a powerful new option. This salon-quality, semi-permanent hair color with no harsh ingredients allows guests to color on their own terms, using the same salon-quality product, at home or by a licensed professional at one of Madison Reed’s 92+ Hair Color Bars nationwide.
Based on Madison Reed’s mission to boldly change the game for women in terms of their hair color and their lives, the brand will celebrate this launch with a long-term partnership with UConn Athletics and the UConn Women’s Basketball Team, as well as Team ColorWonder – a campaign based on the power of female athletes and supported by brand ambassadors and impact advisors Paige Bueckers And Azzi Fuddas well as Ice Brady And Morgan CheliThese exceptional athletes are the epitome of athleticism and teamwork and show how Passion, determination and focus on success on the pitch also apply to future professional endeavors.
“I am proud to partner with Madison Reed and share how ColorWonder helps me have fun with hair color and express different sides of my personality and style. From the beginning, it was clear that Madison Reed is a company whose values of team spirit and opportunity align with mine,” divided Madison Reed Brand Ambassador and Impact Advisor Paige Bueckerswho started the partnership with the color change from Blonde to Sparkling Rosé using Madison Reed ColorWonder.
“As an athlete, self-confidence is the key to my success and I am most confident when I can express myself authentically,” explained Madison Reed Brand Ambassador and Impact Advisor Azzi Fudd, who wears ColorWonder in The Bordeaux Flow. “I’m excited to be part of this journey with Madison Reed and inspire others to discover their inner confidence while flirting with creativity and hair color.”
Madison Reed’s story of Empowering women, from guests to team members, is emblematic of the entrepreneurial development and mentoring opportunities that make Team ColorWonder’s NIL partnerships unique. These opportunities include providing equity in Madison Reed to Team ColorWonder, the opportunity to franchise a Madison Reed Hair Color Bar in the future, internships at Madison Reed for college credit at UConn and access to Madison Reed’s internal and external networks.
“No matter who you are, where you come from or what you do – whether it’s sports, business or cosmetics – women deserve the opportunity to work hard, show themselves without reservations and be rewarded for their talents,” said Amy ErrettCEO and Founder, Madison Reed. “By creating Team ColorWonder, we are putting these incredible female athletes in the spotlight in a way that is long overdue. We are creating opportunities for them to be just as successful on and off the field as their male counterparts. And we are showing that the possibilities can be endless if you dare to work hard and focus on achieving your goals.”
As part of a larger partnership with UConnErrett’s Alma Mater, Madison Reed is sponsoring the historic Gampel Pavilion and XL Center for the next three years, making the brand the first woman- and alumni-founded brand with naming rights to the court. UConn. In conversation with the partnership Geno AuriemmaHead coach of the UConn women’s basketball team, shared: “Madison Reed and UConn Athletics have an authentic connection through Amy Erretts Commitment to our institution as a proud alumnus and member of the UConn Foundation Board of Directors. We welcome Madison Reed, a woman-founded brand from a UConn grad to our home at the Gampel Pavilion and XL Center through the naming rights for the court sends a strong message to our team of athletes and reinforces that hard work, determination and focus pay off, on and off the court.”
The addition of ColorWonder to Madison Reed’s product portfolio is the latest chapter in Madison Reed’s growth story. This gives the brand the opportunity to conquer the market of women aged 18 to 44, 78% of whom dye their hair. The Team ColorWonder campaign will be brought to life through a marketing mix of talent and influencer partnerships, organic and paid media, through retail partners including in-store marketing at Ulta Beauty and national TV exposure in conjunction with naming rights to the Gampel Pavilion and XL Center. Consumers can experience ColorWonder and meet select Team ColorWonder members at experiential events in LA in late September and early October, as well as at UConn Basketball games throughout the season, which begins in November.
About ColorWonder:
ColorWonder Demi-Permanent Hair Color offers a level of sophistication and versatility that other at-home options haven’t achieved… until now! With salon-quality color that works in just 20 minutes and lasts up to 25 washes*, all hair types and textures can experiment with tone, depth and dimension—whether the goal is bold, vibrant, timeless, or simply to cover gray hair. The multi-dimensional formula (available in 16 natural and vibrant shades) is formulated with keratin, argan oil, and ginseng root extract, is free of harsh ingredients like ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, and is Leaping Bunny certified.
ColorWonder is available from Madison-Reed.com, Ulta.com, Amazon.comUlta Beauty stores as well as Madison Reed’s 92+ Hair Color Bars nationwide where you can purchase ColorWonder or have it applied by a licensed Madison Reed colorist.
*Depending on the condition of the hair and the shade used
About Madison Reed:
Founded in 2013, Madison Reed is a renowned beauty brand that has revolutionized the hair color industry. Madison Reed offers over 55+ shades of high-quality hair colors, Smart 8-Free formulas, developed in ItalyTechnology, personalized service and the freedom to achieve high-quality results whether you color your hair at home or have it colored by a professional colorist at one of Madison Reed’s 92+ Hair Color Bars nationwide. Find products online at www.Madison-Reed.comMadison Reed Hair Color Bars nationwide, Amazon, Ulta Beauty and select Ulta Beauty at Target, Target and Walmart.
About UConn Athletics/Women’s Basketball:
UConn Athletics has a championship history with 24 NCAA championships and countless conference titles on 21 Division I sports teams. University of Connecticut supports nearly 600 student-athletes and competes in the BIG EAST Conference, Hockey East (men’s and women’s ice hockey) and CAA (women’s rowing).
The UConn The women’s basketball team is the gold standard of the sport with an unmatched 11 NCAA championships, 23 NCAA Final Four appearances, 59 conference championships and six undefeated seasons. Led by a Hall of Fame head coach Geno AuriemmaEntering its 40th season, the Huskies have produced 27 WBCA All-Americans, 14 National Players of the Year, 16 Olympians and 47 WNBA Draft selections.
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