MYAVANA’s journey over the past 12 years has been marked by scientific research and groundbreaking innovation, with the focus on developing the world’s first AI-driven, proprietary personalized hair care software system that saves consumers from repeated trial and error. The company introduced the Unique Hair ID, consisting of over 972 hair type combinations, which turns the current hair typing system on its head and reveals a more diverse range of customer hair profiles that can be catered to globally. The company’s tagline: “Your hair is as unique as your fingerprint” reveals so much more about us: texture, type, condition and, as far as health is concerned, toxins and minerals in the body, early detection of chronic diseases, stress indicators and nutritional suggestions. Their first publication, “The Definitive Healthy Hair Care Guide,” aims to re-educate the market and demystify common trends on the internet. MYAVANA leverages its market-leading position and data-driven insights to establish its company as an authority in the hair industry.
Opening ceremony Techturized Beauty Tech Summit: Driving Industry Transformation During Atlanta Tech Week https://www.techturized.com/
MYAVANA celebrated its 12th anniversary by hosting the first Techturized Beauty Tech Summit on Saturday, June 15 at the Georgia Tech Klaus Advanced Computing Building to create value and drive innovation in the hair care sector with its strategic partners and beauty tech enthusiasts. The Summit featured an AR experience and interactive product demos for each sector of the hair industry. Business leaders from Groove Global, Braintrust Founders Studio, UPS and others came together to discuss the opportunities for retailers, manufacturers, distributors, salons and consumers. Beauty industry veterans such as Robin D. Groover, Melissa Hibbert, Claire SulmersAnd Mimi Johnson explored the transformative potential of technology in shaping the future of hair, beauty, wellness, retail and fashion. La’Kerri Jackson, a global leader in social influence, shared the economic and social impact MYAVANA is making with the opening of its first retail store in Uganda to open product distribution channels in Africa. The company shared its progress in opening up new career paths for women in STEM through its Beauty Tech Fellowship Program and announced a new brand ambassador, singer and songwriter Serayah, who will help foster community on MYAVANA’s mobile app, which serves as a concierge for consumers on their hair journey. To watch the virtual replay, log in here.
HairAI™: Personalized hair care redefined
MYAVANA’s groundbreaking HairAI™ technology uses microscopic hair analysis and advanced algorithms to decipher the intricacies of hair texture, type and condition and provide consumers with instant product recommendations tailored to their specific needs. “A person’s hair is as unique as their fingerprint and we have gained powerful, personalized insights with our AI platform,” said CEO and Founder of MYAVANA Candace Victoria Mitchell. “Hair is the longest record of your body’s health, providing information about a person’s health and needs for up to a decade. I am grateful to our investors who recognize the long-term potential and share our mission to transform the hair industry and create personalized customer experiences.”
Four business areas for growth and innovation
At the heart of MYAVANA’s business model are five different pillars, each of which contributes to its rapid growth and market penetration through licensing and partnerships under the “powered by MYAVANA” initiative:
- Personalized Hair Analysis: Unlike traditional one-size-fits-all approaches, MYAVANA uses its HairAI™ technology to provide personalized hair analysis, giving consumers tailored product recommendations tailored to their individual hair characteristics.
- Scientific Intelligence: MYAVANA’s scientific intelligence provides access to the proprietary HairSI™ Strand Analysis Kit and offers comprehensive hair health care plans tailored to individual hair health challenges and goals.
- Strategic Retail Partnerships: MYAVANA’s recommendation intelligence enables retail corporate partners like Ulta and Unilever to drive personalized hair product purchases with HairRI™ API integrations. MYAVANA has also partnered with the National Black-Owned Beauty Supply Association and BrainTrust Founders Studio to launch a Retail Innovation Academy to facilitate the distribution and consultation of personalized HairAI™ technology in beauty specialty stores around the world.
- Business Data Solutions: MYAVANA’s comprehensive HairCl™ database is a valuable resource for product manufacturers and ingredient suppliers seeking actionable market research and consumer insights to improve their offerings. MYAVANA Labs has analyzed over two billion strands of hair, creating the world’s largest database of textured hair care data. The company aims to partner with all hair product manufacturers to support R&D initiatives for product development and targeted marketing to a wider range of customer segments, increasing sales accordingly.
- Salon Success Solutions: MYAVANA’s new HairScope™ and Pro+ software puts the power of HairAI™ technology in the hands of stylists to perform hair and scalp analysis in the salon and create personalized healthy hair care plans for their clients that will increase their retail sales through the recommendation system. MYAVANA has partnered with expert estheticians Robin D. GrooverFounder of Too Groovy Hair Salons, wants to launch a Salon Success Academy that will empower the salons of the future by innovating and improving the customer experience using technology.
About MYAVANA: Empowering consumers, inspiring change
MYAVANA is a venture-backed beauty technology company that provides data-driven haircare insights to retailers, salons, brands and consumers. As one of the few black-owned beauty tech companies, MYAVANA is proud of its diverse team of women in STEM who have been instrumental in shaping its success story. MYAVANA has 6.2 million USD Overall, since its inception, the company has set new standards in personalized hair care and beyond, empowering consumers and businesses by driving positive internal and external change in the beauty and wellness industry.
Candace Mitchell founded MYAVANA in beta in 2012, researching and developing a proprietary hair care technology that analyzes the variables of hair strands and hair products to create personalized hair care plans that support healthy hair care throughout the consumer’s hair care journey. As a graduate of Georgia Tech Instituteshe brings over 18 years of experience in computer science to MYAVANA. Candace is the 2023 BeautyMatters Innovator of the Year, Forbes 30 Under 30 honoree, WWD Top 50 Beauty Innovator, BET Honors STEM Award winner, Sephora Accelerate Fellow, and a recent inductee into the Georgia Tech College of Computing Hall of Fame. Candace’s work has been featured nationally on Cheddar News, CNN, CNBC, Marie-ClaireESSENCE, Inc. Magazine, Black Enterprise, Business Insider and more.
For more information visit www.myavana.com or follow @MYAVANAHairCare
Media contact:
Elizabeth Byington
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SOURCE MYAVANA
