BEAUTY fans can’t get over an inexpensive primer that reduces wrinkles and visible blemishes for only $10.
The store-bought makeup is a seamless copy of a $38 product and people say it works even better.
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If you want celebrity glamour without breaking the bank, an affordable product from Elf is for you.
Beauty lovers rave about the Elf Power Grip Primer, $9.93 on Amazon.
According to the product description, it contains 4% niacinamide to even out skin tone while also making makeup last longer.
The niacinamide is said to help “smooth and brighten” dull skin.
The sticky texture is also designed to ensure that your makeup lasts all day long.
It is a great choice for all skin tones and types as it applies completely clear and leaves a fresh glow after drying.
Applying the primer is very easy, all you have to do is apply it to your fingertips and gently pat it onto the skin.
The warmth of your fingers should also make it easier to pull in.
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Leave it on for at least 30 seconds before applying your makeup.
The Grip Primer is very similar to another popular primer on the market.
Amazon shoppers say it’s a good substitute for the Milk Hydro Grip Hydrating Makeup Primer ($38), which contains hyaluronic acid and niacinamide.
One woman wrote that it was exactly like that and gave it five out of five stars.
“Perfect fake for so little money! I actually like the consistency of this product much better. My makeup stayed on all day in the sun at my pool party,” she said.
“Definitely a great copy of Sephora’s Milk Primer. I’m amazed at how great this product worked on my face. It lasted a couple of hours,” said another.
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One Amazon customer called it “another winner for Elf” and also gave it five stars.
“I used to use the more expensive alternative to this product and loved it, but unfortunately I just can’t justify spending so much on cosmetics anymore,” they admitted.
“The stuff feels very similar – quite sticky – and applies the same way as the other brand.”
“My concealer adhered well to this primer but was still easy to blend, which was my biggest concern with a product of this type.”
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One makeup artist said it was “better than high-end primers” and that’s why she “keeps reaching for this drugstore gem.”
“I tried Sephora’s viral Milk Hydro Grip Primer and Elf can’t be beat for value!” she raved.
She said she has used it on different clients of different ages and skin types and that it “always works.”
“Get it, you won’t be disappointed,” she added of the beauty deal.
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