Pharrell Williams and his design, innovation and lifestyle product company Humanrace are launching a limited edition tennis-inspired apparel collection ahead of New York’s biggest tennis tournament, the US Open.
The collection is a partnership with Evian. According to a press release, the capsule collection is the first part of the partnership.
The Evian x Humanrace collection is designed to celebrate tennis and its passionate fan base while honoring New York City, its diversity, and the variety of fans who come to town from all over the world for the tournament. Each piece is made from 100% natural fibers and made in the USA. The designs are as suitable for the tennis court as they are for the office. Expect a functional touch in each design that matches Williams’ signature flair and style.
“Every piece of this line reflects my belief that wellness is a lifestyle,” Williams said in a statement. “Water is the essence of life, right? We can’t live without water, so it’s only natural that Humanrace and Evian come together for this collaboration. It’s about celebrating what keeps us connected, mindful and moving.”
Evian has been the official mineral water of the US Open for more than three decades and is expanding that legacy in this partnership with Williams and Humanrace.
“When designing this collection, we applied the Humanrace lens to Pharrell’s imaginative playfulness and Evian’s Live Young ethos,” said Edward Robinson, creative director at Humanrace, in a statement. “Humanrace is naturally aligned with the spirit of sport – both of which strive for a daily commitment to wellbeing and the pursuit of excellence. Through design, we created a collection that honors the global community at the intersection of sport, style and innovation.”
The Evian x Humanrace collection will be available exclusively on the Humanrace website starting August 24th. On the same day, fans in New York City can be the first to grab the collection during a one-day shopping experience at Gansevoort Plaza.
