Would you like to find out about the latest fashion and beauty trends of the season?
That will help. Today, Pinterest released its latest trends update, which offers insights into the top fashion, beauty, and food trends for fall.
And since Pinterest is a leading product discovery platform, it could help you target your marketing and promotions by highlighting where interests are shifting this season.
First, let’s talk about fall fashion: Pinterest says that casual clothing is in during the colder months.
According to Pinterest:
“This fall, nature-inspired patterns and layered looks with mixed proportions are taking center stage. People are making bold statements with leopard and camouflage denim and adding volume with puffer skirts and oversized coats.”
Here are some of the most popular fashion searches trending on the app:
- Leopard print jeans (2,990% more search volume)
- Camouflage clothing (+2295%)
- Balloon skirt outfit (+1765%)
- Jersey with skirt outfit (+2000%)
- Puff skirt outfit (+1015%)
When it comes to beauty trends, “bow nail designs” are very popular (+2,220%), while hair fashion includes “honey brown curls” (+7,770%) and the “cherry blonde” look (+6,300%).
In the area of interior design, “green interior design” is gaining in importance (+2670%), as are “cozy winter gardens” (+930%) and “air-purifying plants” (+850%).
In the food sector, “pistachio butter” (+240%), “ginger spice” (+240%) and “okra water” (+470%) are trending.
Finally, in the hobbies category, searches for “ideas for small bead bracelets” have increased by 2,000%, as has “color combinations for yarn bracelets” (+705%), while “bag with crochet bow” has seen even more searches (+975%).
Here are some valuable insights that can help you target your marketing. Of course, you can always look up more niche-specific pin trends by using Pinterest’s Trends search tool.
However, as a general overview, this might help you think about your fall marketing plan and what is currently of interest.
For a complete overview of Pinterest’s fall trends, click here.
