Pixalate’s Q2 2024 Delisted Mobile Apps Report

Pixalate’s data science team found that 74% of apps removed from the Google Play Store in Q2 2024 were “abandoned” (not updated in over two years), compared to 25% in Q2 2023.

London, August 16, 2024 (GLOBE NEWSWIRE) – Pixelatethe market-leading analytics platform for fraud protection, data protection and compliance for Connected TV (CTV) and Mobile Advertising, today announced Delisted Mobile Apps Report Q2 2024 – Apple App Store And Google Play StoreAnalysis of apps delisted in Q2 2024.

The report identifies applications that are no longer available for download from the Apple App Store and Google Play Store. Delisting apps do not reveal the initiator of the delisting action, i.e. Apple or Google, or the app developer. While some apps are delisted for benign reasons, others are removed due to more nefarious behavior, including ad fraud and non-compliance with privacy regulations or app store policies, which can also put advertisers at potential financial or legal risk. Because apps can be delisted for a variety of reasons, Pixalate does not specify or provide a reason for a delisting action. In addition, information about the initiator of the delisting action is generally not publicly available, so it is often unknown whether the removal was initiated by the App Store or the developer.

Pixalate’s research into delisted apps focuses on profile information and various insights observed in the programmatic advertising bidding stream, such as the developer’s country of registration, the level of app abandonment, and delisted apps with ads (an app-ads.txt file).

Key findings:

Google Play Store:

• 1.1 million apps removed from the listwhich corresponds to a delisting rate of 34%, compared to a historical average of 8%

• 74% of the delisted apps were leave (not updated for over two years) in Q2 2024, compared to 25% in Q2 2023

• 39% of the delisted apps were not updated over the last four years in the second quarter of 2024, compared to 6% in the second quarter of 2023

Apple App Store:

• 57,000 Apps were delistedwhich corresponds to a delisting of 3% of apps, compared to an average delisting rate of 8.2% in previous quarters

• 46% of the delisted apps were leave (not updated for over two years) in Q2 2024, similar to Q2 2023

• 15% of the delisted apps were not updated in the last four years in the 2nd quarter of 2024

Top 10 apps removed from the Apple App Store in Q2 2024, measured by Pixalate:

Here are the Top 10 delisted mobile apps in the Apple App Store by number of estimated user ratings:

1. Food Network Kitchen

2. ディズニー ツムツムランド

3. gas

4. 画像検索と画像加工 – プリ画像」byGMO

5. Ultimate Disc 3D

6. DriverKing – Get the crown

7. ミニ四駆 超速グランプリ

8. WOW Pixel – Live Wallpapers

9. Mighty DOOM

10. Disney Sorcerer’s Arena

The story continues

Top 10 apps removed from Google Play Store in Q2 2024, measured by Pixalate:

Here are the Top 10 delisted mobile apps in the Google Play Store by number of downloads:

1. Resso Music – Songs and Lyrics – Over 100 million downloads

2. XOS launcher -Cool Stylish – Over 100 million downloads

3. Real football – Over 100 million downloads

4. Noizz: Video editor with music – Over 100 million downloads

5. HiOS Launcher – Fast – Over 100 million downloads

6. Craft World – Master Block 3D – Over 100 million downloads

7. Block the crazy robo world – Over 100 million downloads

8. Karaoke – Sing unlimited songs – Over 50 million downloads

9. Download Manager for Android – Over 50 million downloads

10. Biugo – Video Maker and Video Editor – Over 50 million downloads

Download the full reports

Download a free copy of the Delisted Mobile Apps Report Q2 2024 – Apple App Store And Google Play Storewhich contains a list of the top 100 delisted apps with programmatic advertising by store (based on the presence of an app-ads.txt file).

About Pixalate

Pixalate is a global platform specializing in privacy compliance, fraud prevention and data analytics in the digital advertising supply chain. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms and financial analysts across Connected TV (CTV), mobile apps and websites. Pixalate is accredited by the MRC for Sophisticated Invalid Traffic (SIVT) detection and filtering. pixelate.com

Disclaimer

The contents of this press release and the Delisted Mobile Apps Report (the Report) reflect Pixalate’s opinions regarding factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are opinions, meaning they are neither facts nor guarantees. Pixalate does not share this data to question the standing or reputation of any entity, person or app, but rather to report insights and trends related to programmatic advertising activity in mobile apps during the period under review.

CONTACT: Nina Talcott [email protected]